Monday, September 21, 2009
Newspapers’ Bad News Get Less Bad–But Not by Much
Is the newspaper advertising slump about to end? Nope. But it’s continuing to get a little bit less awful.
A survey of some of the remaining analysts covering the industry, as well as people who actually work in it, concludes that Q3 ad revenue will be down 25 percent. Awful by any standard except those of this year: Q1 was down 28.3 percent and Q2 was 29 percent.



For the last year or so, the Washington Post Co. has reported steadily declining results for its newspaper business–just like every other newspaper publisher in the country. But in previous quarters, it was at least able to argue that its slide wasn’t as bad as the one the New York Times was going through. It can’t say that anymore.
Time Warner’s AOL can spin positive news out of the miserable results it offered up today. But Ann Moore, who runs Time Warner’s Time Inc. publishing business, will have a tougher time selling that story to investors and Time Warner executives. Will she need to make a second round of cuts?
The world’s largest video site and the world’s biggest music company are joining up. Google’s YouTube and Vivendi’s Universal Music Group will be launching a new site, dubbed VEVO, which will highlight UMG’s videos. This is essentially what I’ve been calling “YouTube Music,” and it’s been in the works since last fall; in March I reported that the two sides had basically hammered out a deal. It’s a pretty big deal for YouTube, the music business, and the rest of the media world. 
