Monday, January 25, 2010
More Stuff You Won’t See on Tablet Day: Condé Nast Magazines
I got a great glimpse of the future of magazines last week. It’s the March issue of Wired, transformed into a digital edition that takes full advantage of the Apple tablet we’re going to see on Wednesday. But you’re not going to be able to buy a tabletized Wired for some time: Condé Nast, like most would-be Apple media partners, simply doesn’t know that much about the device yet.













What do you do if you’ve got a grip on the Web/design software market? Expand into the Web measurement business, apparently. Adobe, whose Photoshop and Acrobat software offerings dominate the Web publishing business, will pay $1.8 billion to acquire Omniture, whose Web traffic measurement software is that industry’s standard.
Here’s a pleasant, rare bit of media news sunshine: CBS says advertisers are still lining up to get into its March Madness Webcast. The company expects to generate $30 million in Web ads from the college tournament this year, up 30 percent from 2008.
Do you love college basketball but hate Microsoft? Then CBS has a tough choice in store for you next month. That’s because the network will be delivering its March Madness coverage using Redmond’s Silverlight streaming media technology, which for some reason stirs apoplectic emotions among a subset of tech zealots.
