Friday, September 18, 2009
Microsoft Goes Hunting for Malvertisers. Are They the Same Guys Who Hacked the New York Times?
Tuesday, September 15, 2009
Here Comes the Google Ad Exchange
Friday, July 24, 2009
What Happened to the New York Times’s Web Ads?
Wednesday, May 20, 2009
Americans Can’t Find a Screen They Won’t Watch: TV, Web Video Both Up
One big reason why very few ad dollars have yet to make their way from television to the Web, even though online video is booming: TV viewing isn’t shrinking. Yet. Nielsen says more Americans are watching TV than ever before–up 1.2 percent in the last quarter–and they’re spending more time watching TV, too–that’s up 1.9 percent, to a staggering 153-plus hours per month.
Thursday, December 11, 2008
CBS Interactive/CNET Re-Org: The Complete Memo
CBS paid $1.8 billion for CNET last summer, and today it is dealing with the consequences: A re-org and layoffs. CBS execs won’t release a total for the number of people fired, so news will be coming out in piecemeal fashion for some time. In the meantime, here’s CBS Interactive’s new corporate structure, detailed in an internal memo distributed late today.
Confirmed: CBS Interactive Restructuring After CNET Deal, Cutting Staff
CBS has yet to announce any cuts or restructuring after acquiring CNET this summer for $1.8 billion. That changes today.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.









