Tuesday, September 29, 2009
How to Market an iPhone App: Get Apple to Market Your iPhone App
There 85,000 apps available. So how do you get Apple to highlight yours in national TV ads?
Monday, September 28, 2009
How the YouTube-Warner Music Deal Got Done: Meet Vevo Jr.
Warner Music and YouTube, co-owners of the one of the Web’s nastiest spats, are about to patch things up. How’d they do it? By cutting a deal that looks a lot like the one YouTube has already made with Universal Music Group.
Monday, March 2, 2009
Can Web Sites Make More Money Selling Fewer Ads?
It’s a classic seller’s gambit: Increase prices by cutting supply. The online publishers’ version: Make your ads more valuable by selling fewer ads. That ought to be tough to do on the Web, where the more ad inventory gets created every day. But SmartMoney.com says it’s figured out how to do it.
Thursday, February 5, 2009
Condé Makes Another Digital Move: Someone to Sell Ads
Another sign that magazine heavyweight Condé Nast would eventually like to start making money from the Web: It’s appointed someone to run the sales force of its digital properties. Condé has tapped former Wired publisher and current New Yorker publisher Drew Schutte to be Condé Nast Digital’s chief revenue officer, a newly created position.
Wednesday, November 19, 2008
[UPDATE] Time Inc. Layoffs: Publishers, Top Execs at Southern Progress and Cooking Light Out
Time Inc. is cutting something like 600 employees, but for the past few weeks it has been doing so in small steps: 10 here, 30 there. That will change today when up to 250 people at Time Warner’s magazine unit are expected to get pink-slipped. Leaving the company along with them, executives from Cooking Light and Southern Progress.
Monday, November 10, 2008
Google, T-Mobile, Give AOL a Hand and a Big Check
Apple, Research In Motion and Google are duking it out for consumers’ smartphone dollars this fall. But here’s an early winner: Time Warner’s AOL, which has landed a $1 million contract to push Google’s G1 phone for the next two days.
Wireless carrier T-Mobile, which is selling the phone in the U.S., is launching a big push on AOL’s Platform A ad network today. It has agreed to buy a billion impressions today and tomorrow.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
