Google is about to flip the switch on its long-awaited Ad Exchange.
The search giant will reportedly open up its AdX service, which is supposed to bring together ad buyers and sellers the same way a stock market does, within the next two weeks. AdX isn’t a surprise, but it is a big deal.
Let’s be honest. You’re not getting anything productive done with the rest of the day. Why not sit back and watch a couple of interesting ads before the weekend starts?
Another vote for the “we’ve seen the worst of the recession” camp: Google CEO Eric Schmidt, talking to reporters at the big advertising festival in Cannes, says the economy should start picking up in a few months.
Time Inc. is cutting something like 600 employees, but for the past few weeks it has been doing so in small steps: 10 here, 30 there. That will change today when up to 250 people at Time Warner’s magazine unit are expected to get pink-slipped. Leaving the company along with them, executives from Cooking Light and Southern Progress.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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