While Rupert Murdoch is busy thumbing his nose at Google, he is making more friendly overtures to other media players. Sources tell me his News Corp. may join the digital e-reader storefront that Time Inc. and other magazine publishers are putting together.
Google CEO Eric Schmidt used the opening moments of a New York City press conference to reinforce a message he’s been delivering for several weeks: The worst is over, things are looking up, and Google is spending accordingly.
There 85,000 apps available. So how do you get Apple to highlight yours in national TV ads?
It took Apple a year to move its first 1.5 billion apps from its iTunes store. It took a mere 76 days to move the next 500 million.
Rupert Murdoch has been pushing The Wall Street Journal to raise its prices. Here’s one way to try it: Levy an additional fee for subscribers who want to use the paper’s iPhone or BlackBerry apps.
It’s one of those mysteries that are so deep, so mysterious, they may never be solved: When Twitter co-founder Biz Stone says the company would “like to leave the door open for advertising,” what exactly does he mean? My guess: Twitter would like to leave the door open for advertising. Meanwhile, the company cracks down, a bit, on spammy apps.
Everyone knows that one of the iPhone’s best selling points is the amazing array of apps developers make for the handset. But if you still need convincing, check out this “Daily Show” clip, which highlights some of the phone’s most popular programs.
Twitter has weighed in on the hacker who rooted through the company’s files and on the Web sites that published some of the stolen info. The short version: Don’t blame Google for our security problems; we need to use better passwords. But do be careful about publishing hacked data; we’re talking to our lawyers. “Bring it on,” says Gawker.
The more time iPhone users spend fondling their apps, the less they have for everything else. Obvious, but important, for media folks trying to figure out what the mobile movement means to them.
Apple iPhone and iPod Touch users have downloaded one billion apps for their devices in nine months. Someone other than Steve Jobs and co. ought to be able to make money from that, right? That’s more or less the logic behind Medialets, a start-up that serves up ads on Apple’s mobile applications, and to a lesser degree, programs designed for Google’s Android mobile platform. The New York-based company, founded last June, is announcing a $4 million Series A round led by Foundry Group. DFJ Gotham and angel investor Bobby Yazdani also participated.
Nielsen caused a stir this week by releasing data that showed that 60 percent of Twitter users stop using the much-hyped service after a month. Under fire for the survey’s methodology, Nielsen has rerun its numbers–and ended up with the same result.
Next to no news from the Apple earnings call this afternoon, which is just the way Apple execs like their earnings calls. Once again, the company provided no information about CEO Steve Jobs’s health except to note that he is still scheduled to come back to work in June. And the company continued to pooh-pooh the concept of netbooks–supercheap, supersmall laptops with very little horsepower that are the hottest part of the PC business right now.
Good news for Amazon, bad news for me: The online retail giant has created a version of its popular iPhone app for lowly Blackberry customers like myself. Jump ahead a bit and you can start to get a sense of how this might actually create a market for mobile advertising.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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