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Wednesday, November 4, 2009

Why Time Inc. Is Slashing Jobs: The Chart

Time Warner CEO Jeff Bewkes kicked off his quarterly earnings call by explaining why the company is cutting hundreds of jobs in its Time Inc. magazine unit.

But if you’re impatient, you can simply look at this grim chart, which details the publisher’s Q3 performance

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Monday, November 2, 2009

Hearst’s UGO Gets New Blood, Still Needs CEO

Hearst’s dude-centric UGO site, which has been without a permanent CEO since June, is still looking for a new boss. But in the meantime, it has some new blood: The company has brought in Hearst veteran Christopher Johnson to run programming and product strategy and hired Julie Shumaker to run 1UP, the gaming site it bought earlier this year.

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Wednesday, October 14, 2009

Condé’s Cuts Come to Vogue

conde-nast-buildingAs expected, Condé Nast executives are swinging the layoff ax around the fabled magazine publisher. Today’s cuts are at Vogue, where I’m told at least six people have been let go from one of the company’s best-known titles. There will be more to come from the publisher, which shut down four magazines last week and is trying to bring down costs at its remaining titles by 25 percent.

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Friday, October 9, 2009

Exclusive: MySpace Gets a New Sales Boss–MTV Vet Nada Stirratt (Plus, an Internal Memo, Of Course!)

Nada_Stirratt

Employees at News Corp.’s MySpace have been waiting to find out who their new ad sales boss will be. And, here she is: Nada Stirratt, who until today was running digital sales for Viacom’s MTV Networks.

Stirratt has her work cut out for her. The struggling social networking site, HQed in Beverly Hills, has been trying to reboot its image, spur innovation in its product and, most of all, pull itself out of a too-long slump, even as longtime rival, Palo Alto, Calif.-based Facebook, has seen explosive growth.

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Condé Cuts Continue: 15 at Digital, More to Come

conde-nast-buildingCondé Nast, which shuttered four magazines this week, said it won’t be cutting any more titles. But that won’t be the last of its cuts: The publisher is looking to cut costs by roughly 25 percent at all the magazines it publishes, likely leading to layoffs in many cases.

Today’s example doesn’t come from a magazine per se, but from the company’s digital group, which let go of “more than” 15 people, Expect more to come from Condé, and from other publishers, in coming weeks.

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Tuesday, October 6, 2009

Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN

jeff greenAd exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore?

Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.

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Monday, October 5, 2009

Here Are the Condé Nast Cuts: Modern Bride, Elegant Bride, Gourmet, Cookie Closing

conde-nast-buildingHere are the long-awaited cuts that Condé Nast has been mulling: Modern Bride, Elegant Bride, Gourmet and Cookie are all closing. More details via an internal memo from CEO Chuck Townsend.

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Tuesday, September 29, 2009

AOL’s Google Reunion Grows Yet Again: Former YouTube Ad Guy Shashi Seth Joins Up

sethOf course, Time Warner’s AOL has hired yet another Google veteran. That’s what the company does under the Tim Armstrong regime. Today’s example: Shashi Seth, the one-time “monetization” boss at YouTube, who was most recently running sales at Cooliris. His new job: Senior vice president of global advertising products, reporting to Armstrong’s lieutenant (and Google vet, natch) Jeff Levick.

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Wednesday, September 23, 2009

Vevo, Universal Music’s Hulu for Video, Gets a Salesman

vevo-logoVevo, the music industry’s attempt to create a Hulu-like hub for its videos, is going to attract a lot of eyeballs when it launches later this year. Here’s the guy who’s supposed to attract advertisers: David Kohl, a former Nokia executive who starts work today as the site’s sales boss.

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Monday, September 21, 2009

AOL: More Org Chart Shuffles Coming; So Are Ad Dollars. But Mum on Microsoft.

092009ATDaolCEO Tim Armstrong says he’s still overhauling the Internet company in advance of its spinoff from Time Warner, but he has hopeful noises to make about ad sales. He has nothing, however, to say about chats with Microsoft.

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Tuesday, September 15, 2009

Another AOL Org Chart Shuffle: COO Partoll, Search Boss Kannapell Out

kim partollThis isn’t the long-rumored round of mass layoffs, but AOL boss Tim Armstrong did let go of two executives today: COO Kim Partoll is out, as is John Kannapell, SVP of search and local media.

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BusinessWeek’s Pitch to Investors: Buy Us, Then Fire Us

clint-escapesHow do you sell a business magazine that lost $43 million last year? Convince buyers that they could fire 20 percent of the staff without missing a beat.

That’s part of the pitch Evercore Partners has been making to investors on behalf of McGraw-Hill, which wants to dump BusinessWeek. Look out, copy editors!

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Friday, September 4, 2009

Why Buy When You Can Hire? Time Warner Cable Gets a Joost Guy.

jason-gaedtkeWhat happens to a start-up whose business never materializes? One option is to try to peddle the company based on the value of its human capital–aka the “acqhire.” Or would-be employers can simply wait for the start-up to flame out, then pick up the people they want on an a-la-carte basis. Did that just happen with Time Warner Cable and former Joost CTO Jason Gaedtke?

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Wednesday, September 2, 2009

Google Still Shuffling Sales Force: “Self-Serve” Exec David Fischer Steps Aside

fischerFive months after Google sales boss Tim Armstrong left for AOL, his old company is still reshaping its sales group. The latest move: David Fischer, who ran the company’s core self-serve ad business, is going on sabbatical later this month and will return to a different post. Newish sales boss Nikesh Arora says he hasn’t found a successor for Fischer and will step into his shoes in the meantime.

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Friday, August 21, 2009

News Corp. Recruiting for Its Pay-to-Play Web Gang

anchormanThe owner of The Wall Street Journal tries to convince other publishers join up and charge readers for online news. Tough job! Even tougher: Creating news worth paying for.

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About Peter

Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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