Friday, March 27, 2009
Reddit’s Ad Experiment Is Good News for Condé Nast. Maybe for Digg, Too.
User-generated news aggregators like Reddit are notoriously difficult sites to pitch to advertisers, but Condé Nast may have figured out how to do it. If it works, it could be promising news for Digg, which has a bigger audience but the same problems.





What happens to the value of blogs when advertising craters and big media companies go into a tailspin? Take a guess. But a new list comparing top blog operations isn’t all bad news.