Here’s your daily dose of goodish news about the Web ad business, courtesy (again) of Mark Mahaney, who says display ads are perking up. Or at least some of them are.
More upbeat–but not too ecstatic–chatter about the state of the Internet advertising market this morning from Wall Street: Barclays Capital analyst Douglas Anmuth is raising his estimates for Google, citing “improving macro conditions [and] a stronger ad market.” Other online advertising bulls: Investors, who have been pushing up Google stock for months, and CEO Eric Schmidt, who has declared that the worst is over.
Looking for a place to focus your frustration after getting pink-slipped from your media job? Try blaming the car companies, which cut their ad spending by 10 percent in the first half of the year. That number will get much worse by the time 2008 is over.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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