Yet another sign that revenue-free start-ups can still attract investors, given the right pitch: Boxee, the software company that makes it easy to get Web video onto your TV, has raised a $6 million B round led by General Catalyst. I’m told the new round pegs the company’s value in the $25 million to $30 million range. What’s the appeal? The chance that the company could play a role in the disruption of the $70 billion TV business.

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When I first met Avner Ronen two months ago, the Israeli entrepreneur was basking in buzz. Now his Web video start-up has gotten a sobering dose of reality from the television establishment, courtesy of NBC and Fox. But Ronen still thinks he can get big TV, and big cable, to play along with him. He has a persuasive case.

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Just in case anyone was wondering: Hulu, the Web video service that lets you watch Fox and NBC shows on your computer, really doesn’t want you to plug that computer into your TV. And Boxee, a start-up that makes it easy for you to plug your computer into your TV so you can watch Web video, doesn’t care.

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Last month, Hulu yanked its content off of Boxee, the buzzy start-up that makes it easy to get Web video from your PC to your TV. Today, Hulu’s stuff is back on Boxee, but without Hulu’s permission. A victory for technology in the battle against dated business models and walled gardens? Sort of. But not a resounding one.

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Who’s pushing Hulu to stop putting its movies and TV shows on Boxee, the nifty, free Web video service? Here’s a theory: Perhaps it was your cable company, which has the most to lose from a free, nifty Web video service.

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I don’t want the Web on my big screen TV. I do want easy access to Web video, though–especially stuff like Hulu and Netflix on Demand. Enter Boxee, and cue worried cable execs.

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