Could Comcast (CMCSA) be talking to NBC Universal about…something? Could be–that’s what the Los Angeles Times and other outlets reported last night.

And Comcast’s statement says there’s no “deal,” which doesn’t preclude “talks about deals.” Then again, it’s awfully unusual for a company in Comcast’s position to say anything at all.

Clear as mud? Then this won’t help. Check out these comments from Comcast COO Steve Burke at a Sept. 9 conference hosted by Bank of America (BAC) where analyst Jessica Reif-Cohen asked him about his appetite for acquisitions.

Burke said he’d love get more cable channels (like the kind NBCU owns). And he said he didn’t want a really big deal that would require the company to use its shares or take on a lot of debt (like, say, a $35 billion deal for NBCU). He said all this, by the way, in the span of a single answer.

I’ll carve it up and translate for you:

We’ve had plenty of debt, and we don’t want any more right now, thank you very much.

Well, if you look at cable companies over the last 10 or 20 years–I joined the Company 11 years ago. It is really amazing how deleveraged our Company and other cable companies have gotten….We like where we are from a leverage point of view and I think [we] would be uncomfortable if our leverage was significantly higher.

But boy oh boy, are cable channels attractive!

At our core, we believe that content and distribution work well together….I think there are a lot of case studies where content and distribution, particularly in a world where the distribution has technology that can deliver content in new and innovative ways, you really can create a lot of value by putting content and distribution together, particularly if that content is cable content.

And again, when you look at the big media companies, the best businesses that all of us have in the entertainment business I think are the cable content channels and those channels with that dual revenue stream are really good businesses. And I think we wouldn’t be doing our job if we didn’t try to figure out a way to get bigger in those businesses. Those businesses are growing more rapidly than our cable business and if the opportunity came about where we could add cable content to our portfolio, I think we would do it.

But really, we’re not in the market for a mega-deal.

Just to sort of get it right out there, I don’t think that means doing a big deal with our stock. I think all of us think our stock is significantly undervalued. So I don’t think that means doing a big deal with our stock. I also don’t think that means doing a big $50 billion acquisition. I think it is more trying to find opportunities that are complementary with our core business, that don’t take our balance sheet and push it back into a position, which we have worked so hard to get it down.

Never say never!

We are going to try to make sure that we are disciplined and we have high IRRs and good free cash flow generation and we will see if anything comes available. If it does, we will certainly look at it.

Got it? Me either. The only way I can reconcile Burke’s comments with the notion that Comcast is interested in an NBCU deal would be if Comcast was talking about buying Vivendi’s 20 percent stake in the NBCU.

Comcast could swing that one without breaking the bank–the conventional wisdom is that it would cost something in the $5 billion range. And it would technically increase Comcast’s cable network holdings, as Burke says he wants to do. But not really: Comcast would be a minority shareholder with no clear path to control. And it wouldn’t get the “distribution plus content” benefit Burke was talking about last month.

Anyone else have any ideas? Feel free to sound off below.

It’s no surprise, obviously, that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it’s only been a 10 percent reduction (so far), according to Nielsen.

There are also some interesting breakdowns: Mortgage and loan companies spent 62 percent less (of course). But credit service companies increased their spend by 22 percent, and investment service companies boosted their spend by six percent.

Here’s Nielsen’s list of top 10 financial advertisers (click chart to enlarge): Note that Bank Of America (BAC), one of the comparative winners during the meltdown, has cut its spend by 30 percent so far this year–slightly more than teetering Citigroup’s (C) 26.5 percent cut. Previously left-for-dead ETrade (ETFC), meanwhile, bumped up its spend by 24.5 percent.

Want more unpleasantness? OK. Comes now yet another ad executive to tell you that next year will be very unpleasant for anyone looking to make a living off of advertising revenue.

U.S. advertising spending will drop 5-8 percent next year, says Steve Lanzano, chief operating officer of MPG North America, a unit of French advertising conglomerate Havas SA. Lanzano predicts that sports advertising, long considered one of the most impervious to downturns, will get roughed up as well:

Even television sports, which have become more popular with advertisers since audiences tend to watch the events live rather than recording them, will suffer from the broad pullback in marketing spending, said Lanzano.

Lanzano estimated 9 to 10 percent of spending on broadcast sports comes from financial services and automotive, both industries that have been in turmoil. ‘That’s a lot of money moving out,’ said Lanzano.

‘Because of the hits in the categories that support sports–whether it’s financial or automotive or retail–I think they might take a little more of a hit than they would in other recessionary periods,’ he said.”

OK. Let’s break the glumness up a bit, shall we? If you’re looking for a cheap laugh, head to the Hollywood Reporter’s take on the Nielsen numbers. Then feast your eyes on the unintentional, yet very successful contextual advertising placed to the right of the story (which is where I borrowed the image currently at the top of this story).