Last week, AT&T and Federated Media debuted “March Tweetness,” a Twitter-endorsed page geared around the March Madness college basketball tournament. It was Twitter’s second attempt at what amounted to an advertising play, and I thought it looked modestly promising. And now it’s gone. At least temporarily. The problem? No one checked with the NCAA, which keeps a tight grip on any and all college sports trademarks.
Dallas Mavericks owner Mark Cuban has racked up more than $1.5 million in fines from the National Basketball Association for various transgressions. But he’s still finding ways to plow new ground. The latest: A $25,000 bill from the league for two messages, totaling 49 words, he posted via Twitter on Friday. Bonus new media debate: Can you copyright a Tweet?
Here’s a pleasant, rare bit of media news sunshine: CBS says advertisers are still lining up to get into its March Madness Webcast. The company expects to generate $30 million in Web ads from the college tournament this year, up 30 percent from 2008.
Do you love college basketball but hate Microsoft? Then CBS has a tough choice in store for you next month. That’s because the network will be delivering its March Madness coverage using Redmond’s Silverlight streaming media technology, which for some reason stirs apoplectic emotions among a subset of tech zealots.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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