Now that Bill Gates isn’t running Microsoft day to day, he is primarily focused on the Bill & Melinda Gates Foundation, which is tackling big hairy problems like malaria. But apparently he still has enough time to moonlight as a free-lancer for Gizmodo.
Oprah is already on record as a Kindle fan. Jon Stewart–not so much. “The Daily Show” host let Amazon CEO Jeff Bezos on his show last night to pitch the Kindle 2.0, which started shipping yesterday. And while Bezos is an enthusiastic salesman, convincing someone to pay $359 for an electronic book reader isn’t a slam dunk.
What does it look like when one of the world’s richest men unleashes a box full of mosquitoes at a high-end conference? That’s what Bill Gates did at the TED confab earlier this week in a much-discussed stunt. And now you can see for yourself.
No. But by buying “hundreds of millions” of dollars worth of preferred stock, the telecom magnate can give the paper some very expensive breathing room.
Microsoft’s new ads–assembled from video clips uploaded by Windows users themselves–are the latest creative effort by superstar agency Crispin Porter + Bogusky, and they’re great.
(MediaMemo actually liked all of the agency’s efforts, even the Seinfeld ads.)
But what do you think?
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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