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	<title>MediaMemo &#187; Bill Hankes</title>
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		  <title>All Things Digital</title>
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		<title>The Early Numbers Are In: Is Rhapsody's iPhone App a Hit?</title>
		<link>http://mediamemo.allthingsd.com/20091020/the-early-numbers-are-in-is-rhapsodys-iphone-app-a-hit/</link>
		<comments>http://mediamemo.allthingsd.com/20091020/the-early-numbers-are-in-is-rhapsodys-iphone-app-a-hit/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 15:46:43 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[Bill Hankes]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[fee]]></category>
		<category><![CDATA[free trial]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[MOG]]></category>
		<category><![CDATA[paying customers]]></category>
		<category><![CDATA[RealNetworks]]></category>
		<category><![CDATA[Rhaposdy to Go]]></category>
		<category><![CDATA[Rhapsody]]></category>
		<category><![CDATA[Spotify]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[U.S.]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=12241</guid>
		<description><![CDATA[RealNetworks says more than 500,000 people have downloaded its all-you-can-eat music app. But it's hard to tell what that number actually means.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/09/rhapsody-app.png"><img class="alignright size-medium wp-image-10810" title="rhapsody app" src="http://mediamemo.allthingsd.com/files/2009/09/rhapsody-app-250x199.png" alt="rhapsody app" width="250" height="199" /></a>The music industry has yet to convince consumers that paying a monthly fee to listen to music is a good idea, but it&#8217;s still trying. The newest gambit: Tying the subscription services to mobile phones so that you can listen to any music you want wherever you are (in theory).</p>
<p><a href="http://mediamemo.allthingsd.com/20090827/apple-signs-off-on-spotify-when-will-big-music-play-along/">Spotify</a>, the much hyped service that has yet to appear in the U.S., is a mobile play. Rival <a href="http://mog.com/david_hyman/blog/1534743">MOG</a> says it will have a mobile subscription offering in the near future as well. But the new mobile product from RealNetworks&#8217;s (RNWK) service, Rhapsody, has actually been up and running for a little more than a month, and the company says results are encouraging: Real <a href="http://blog.rhapsody.com/2009/10/rhap-app-hits-500k-downloads-sets-sights-on-improved-sound-quality.html">says</a> that more than 500,000 people have downloaded its <a href="http://mediamemo.allthingsd.com/20090909/rhapsody-beats-spotify-to-the-punch-but-will-you-pay-15-a-month-for-an-iphone-music-app/">app for Apple&#8217;s (AAPL) iPhone</a>.</p>
<p>The problem: This stat alone doesn&#8217;t mean much. You can only get streaming music through the Real app if you&#8217;re already paying the company $14.99 a month for its &#8220;Rhapsody to Go&#8221; service.</p>
<p>So how many app users are paying customers? And more important, how many of them <em>became</em> paying customers because of the app?</p>
<p>I&#8217;ve asked Real for comment, but I don&#8217;t expect one, since the company has typically been close-mouthed about this stuff. But I&#8217;m told that Real has about 700,000 to 800,000 paying Rhapsody customers overall. So it&#8217;s possible that almost all of the app downloaders are already paying customers and that the app is just a nice bonus.</p>
<p>Did anyone out there actually start subscribing to Rhapsody because of the iPhone app? Let me know via email or in comments below.</p>
<p>UPDATE: Real, to its credit, isn&#8217;t making too much of the numbers itself. From spokesman Bill Hankes: </p>
<blockquote class="memo"><p>Although we are pleased to see excitement and interest in the Rhapsody iPhone app, it is too early to tell how this will translate into subscriber numbers since we suspect many of the people who downloaded the app are current subscribers already or are trying Rhapsody for the first time with the seven-day free trial.</p></blockquote>
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		<title>RealNetworks Cuts 130, 7.5 Percent of Workforce</title>
		<link>http://mediamemo.allthingsd.com/20081204/realnetworks-cuts-130-75-of-workforce/</link>
		<comments>http://mediamemo.allthingsd.com/20081204/realnetworks-cuts-130-75-of-workforce/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 21:10:14 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Bill Hankes]]></category>
		<category><![CDATA[COBRA]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[expenses]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[joint venture]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[RealNetworks]]></category>
		<category><![CDATA[revenues]]></category>
		<category><![CDATA[Rhapsody]]></category>
		<category><![CDATA[Rhapsody America]]></category>
		<category><![CDATA[Rob Glaser]]></category>
		<category><![CDATA[severence]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[Viacom]]></category>
		<category><![CDATA[workforce]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1705</guid>
		<description><![CDATA[Next up on today's layoff parade: RealNetworks, which is cutting 130 jobs, or 7.5 percent of the workforce. Standard explanation: The company is trying to "bring expenses in line with revenues in a time of economic turmoil."]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/real-logo.png"><img class="size-full wp-image-1707 alignright" title="real-logo" src="http://mediamemo.allthingsd.com/files/2008/12/real-logo.png" alt="" width="199" height="82" /></a>Next up on today&#8217;s layoff parade: RealNetworks (RNWK), which is cutting 130 jobs, or 7.5 percent of the workforce. Standard explanation: The company is trying to &#8220;bring expenses in line with revenues in a time of economic turmoil.&#8221;</p>
<p>The layoffs are companywide. The company tells us it is not shutting down the New York office of Rhapsody America, the music subscription service that Real runs as a joint venture with Viacom&#8217;s (VIA) MTV as <a href="http://gawker.com/5101778/mtv-closing-rhapsody-office">Gawker</a> reported this morning. The corporatewide layoffs were first reported by <a href="http://news.cnet.com/8301-13577_3-10113553-36.html">CNET</a>.</p>
<p>Other details relevant to laid-off employees:</p>
<ul>
<li>All are on payroll through the end of the year</li>
<li>Each will be offered a cash severance package based on length of service</li>
<li>Said severance package will include six months of paid COBRA</li>
<li>Etc., etc.</li>
</ul>
<p>Real PR boss Bill Hankes has more details at the company&#8217;s <a href="http://realnetworksblog.com/?p=175">blog</a>.</p>
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