Digital music entrepreneurs Dave Goldberg and Bob Roback, who built up Launch Media in the 1990s and ran Yahoo’s music group for much of this decade, are trying their hands at tunes again.

This time, though, they’re not trying to convince consumers to pay for music or asking advertisers to subsidize it. Instead, they’re trying to act as a middleman between labels and publishers who own music and advertisers, Hollywood and other folks who want to use the tunes for commercial purposes.

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YouTube co-founder Steve Chen, who oversaw the company’s technical operations as it grew from an upstart to the world’s biggest video site, no longer works at the site day-to-day. This is old news, literally: Chen left his spot as chief technology officer last fall, though he remains employed at Google, which bought his company for $1.65 billion in 2006.

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How did MegaVideo.com become the 10th most popular video site in the U.S.? By offering users really easy access to pirated movies and TV shows. If Hollywood doesn’t want to end up like the music business, it’s going to have to move very quickly.

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It took nearly a decade for the penny to drop. But the music labels finally acknowledge that their lawsuit strategy hasn’t stopped piracy. Now they’re asking the cable and telco companies for help. They may get it.

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