Wednesday, December 3, 2008
ComScore: Cyber Monday Sales Up 15 Percent
As promised, here are the comScore Cyber Monday numbers: The Web measurement firm says sales increased 15 percent over last year’s totals.
Cyber Monday Web Traffic Up. What Does That Mean?
Web traffic to the top online shopping sites jumped 10 percent on Cyber Monday compared to last year, says Nielsen Online. So what does that mean? Nothing, really: Assuming the data are accurate, we still don’t know how much people actually spent, and what they spent it on. We’re likely get a few more pieces of the puzzle today, when/if comScore comes out with its online commerce numbers. But the most important data are still locked away in retailers’ databases, and that stuff won’t be public for some time.
Sunday, November 30, 2008
Online Black Friday Not Quite as Bad as Feared
If flat is the new up, then online retailers should be doing handstands: comScore says shoppers actually bought more Friday than they did a year ago. Well, just barely: The Web measurement service estimates that shoppers spent $534 million on Black Friday, up one percent from last year.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
