Monday, November 2, 2009
Apple’s iTunes Pitch: TV for $30 a Month
Would you pay $30 a month to watch TV via iTunes?
That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me. The industry finds this idea both tempting and terrifying.




A bad quarter for Disney, but it could have been worse–at least Wall Street was expecting it. After factoring out one-time charges and write-offs, Bob Iger and company earned 43 cents a share on revenues of $8.1 billion. Wall Street had been looking for 40 cents and $8.15 billion, respectively. The bright spot for the entertainment conglomerate is the same one you see at every media giant these days: Disney’s cable business.
What does it take to add a third player to a joint venture between two media conglomerates? More than four months of negotiations. Tens of millions of dollars help, too. That’s what finally got Disney to join up with GE’s NBC and News Corp.’s Fox in Hulu, the fast-growing Web video site. Here’s what that means for the three networks and the rest of the Web video business.
Here’s yet another fan of the Kindle, Amazon’s much-hyped e-book reader: News Corp. CEO Rupert Murdoch, who likes the device enough that he’s considering investing in a Kindle rival.
At one point this month, there had been speculation that Disney CEO Bob Iger would use his speech at the cable industry’s annual convention to announce a deal with Hulu. Instead, Iger used the forum to try to placate his cable partners, who generate an enormous revenue stream for his company, while explaining that he was going to move full-steam ahead when it comes to putting his stuff online for free.
A deal to bring Disney’s TV shows and movies to Hulu has supposedly been imminent for weeks. But people familiar with the negotiations between Disney and the video site insist that discussions are now very, very advanced and that a deal could be struck any day. At this point, I’m told, Disney and Hulu, the joint venture between GE’s NBC and News Corp.’s Fox, are haggling over the finer points in the tie-up: Details like which Disney shows and channels will be included in the pact and how many seats Disney will get on the joint venture’s board. And opponents of the deal are plotting their next moves.
