Monday, November 23, 2009
Google Buys Ad Optimizer Teracent
Google’s acquisition spree continues: The company has bought Teracent, a start-up that customizes online ads on the fly. BoomTown reported in September that Google was interested in the San Mateo, Calif.-based company, which is filled with veterans of…Yahoo. No purchase price disclosed, but I’m fairly confident this was in the sub-$50 million category.






MySpace CEO Chris DeWolfe is likely to be on his way out of the company he helped found, and News Corp., which bought the social network in 2005, has a single potential successor in mind. Sources say that person is former Facebook COO Owen Van Natta, who is currently CEO of music start-up Project Playlist. People familiar with the matter tell me that DeWolfe and News Corp., specifically new digital boss Jon Miller, are discussing a leadership change today.