Tuesday, September 15, 2009
BusinessWeek’s Pitch to Investors: Buy Us, Then Fire Us
How do you sell a business magazine that lost $43 million last year? Convince buyers that they could fire 20 percent of the staff without missing a beat.
That’s part of the pitch Evercore Partners has been making to investors on behalf of McGraw-Hill, which wants to dump BusinessWeek. Look out, copy editors!








I don’t usually write about writers landing jobs, but I did want to point out that Jeff Bercovici, last seen writing the Mixed Media blog for Portfolio.com, has landed at DailyFinance, a site run by Time Warner’s AOL. Why do I care? Because it’s yet another sign that AOL is continuing to hire experienced writers and reporters to bulk up its sites as other publishers are slimming down or shutting down. And because it’s a nice change of pace from layoff stories.
Even under the best of circumstances, Amazon’s new Kindle DX wouldn’t “save the newspaper business.” But since the newspapers are desperate to protect their dying print business, this thing may never get off the ground at all.
Yesterday the New York Times won five Pulitzer Prizes and executive editor Bill Keller took a well-deserved victory lap with a speech that reportedly had his newsroom in tears. But for better or worse, none of that matters to investors, who are trying to figure out what the company’s long-term prospects look like. In the near term, they look terrible.
