Would you pay $30 a month to watch TV via iTunes?
That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me. The industry finds this idea both tempting and terrifying.
The man who helped shape CBS’s standalone Web video strategy explains himself, for the record.
Here’s the big media deal everyone has been waiting for. Or at least, here’s the report: Sharon Waxman of TheWrap reports that cable giant Comcast is buying all of NBC Universal from GE for $35 billion. Comcast says the report is “inaccurate.”
Hulu and other purveyors of Web TV are going to see a rush of ad dollars over the next few years. But compared to the ad money going to conventional TV, that won’t mean much. A cautionary tale.
Want to watch the season finale of “30 Rock” for free, whenever you want, on a big screen? Go for it, says Hulu–just don’t watch it on a TV.
Confused? Of course. So was I when I checked out Hulu’s new “Desktop” app, launched today as part of the video service’s new “Labs” collection of experimental offerings.
Basically, it’s downloadable software that makes it easier than ever to watch Hulu’s shows and clips in the same way that you’d watch TV–on your sofa, remote in hand. But Hulu wants to make sure you don’t actually think it replaces TV.
One big reason why very few ad dollars have yet to make their way from television to the Web, even though online video is booming: TV viewing isn’t shrinking. Yet. Nielsen says more Americans are watching TV than ever before–up 1.2 percent in the last quarter–and they’re spending more time watching TV, too–that’s up 1.9 percent, to a staggering 153-plus hours per month.
What does it take to add a third player to a joint venture between two media conglomerates? More than four months of negotiations. Tens of millions of dollars help, too. That’s what finally got Disney to join up with GE’s NBC and News Corp.’s Fox in Hulu, the fast-growing Web video site. Here’s what that means for the three networks and the rest of the Web video business.
There’s no good way to get fired, and a fond farewell from the TV program that just fired you won’t help pay your COBRA. But it’s better than a kick in the pants.
CBS paid $1.8 billion for CNET last summer, and today it is dealing with the consequences: A re-org and layoffs. CBS execs won’t release a total for the number of people fired, so news will be coming out in piecemeal fashion for some time. In the meantime, here’s CBS Interactive’s new corporate structure, detailed in an internal memo distributed late today.
It’s no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it’s only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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