GE’s NBC Universal says its revenues dropped three percent and that its operating profits were down six percent for the last three months of 2008, primarily because of weakness at its local TV stations. [Update: NBC says local station revenue was down 25 percent and operating profit down 55 percent, according to paidContent's David Kaplan, who listened to the morning earnings call.]

Look out below: Meredith Corp. (MDP), which owns a handful of local stations in major markets, says its ad sales are down 40 percent this quarter.

The upside: Cable TV was strong, GE says–because cable systems operators have to pay cable networks like NBCU a fixed fee for each subscriber, regardless of the ad market.

And the real upside: GE shareholders don’t really care that much about NBC’s performance–they’re much more concerned about the company’s huge finance business. The one exception here would be Vivendi, which has already said its going to be writing down its stake in NBCU.

The short story: The lousy ad market will be even worse than people think.

The longer story: Pali Research’s Rich Greenfield has chopped his estimates for News Corp. (owner of Dow Jones, which owns this site). He expects operating income for the company’s fiscal 2009 (which wraps up this summer) to be down 22 percent; he’d previously pegged the number at -18 percent.

Dragging down the business: The company’s international newspaper and domestic TV operations; he thinks their operating income will drop a staggering 39.6 percent and 60.4 percent, respectively.

And Barclays Capital’s Anthony DiClemente takes a similar whack at Viacom: He had previously forecast that Viacom’s operating income would drop by 1.9 percent in 2009; now he figures the decline will be eight percent.

DiClemente predicts that advertising at Viacom’s cable networks, which power the majority of the company’s financials, will drop seven percent in the coming year. That’s worse than the three percent drop he thinks that cable TV in general will see, in large part because MTV’s target audience has been disappearing as of late.

Check out the following chart from Barclays, which tracks ratings for the core demographics at Viacom’s biggest cable channels (click to enlarge):

Notice that MTV’s 23.9 percent decline has happened amidst tons of press for its reality shows, notably “The Hills,” which is supposedly a sensation among the kids these days (that’s some of the cast, at the top of this post). (UPDATE: An earlier version of this post reproduced inaccurate data that Barclays sent out regarding Viacom’s Noggin channel; Viacom points out that the channel registered a 64 percent increase in its core demo from the fall of 2007 through the fall of 2008).

Meanwhile, did you know that MTV has followed up “A Shot At Love With Tila Tequila,” a reality show/dating game hosted by a bikini-wearing bisexual pin-up girl, with “A Double Shot At Love,” which is…well, you can probably guess.

If you need it spelled out, here’s a promo clip:

No need to go on about my lack of interest in this forced marriage, which the consumer electronics business has been trying to make work for more than a decade (see the 1993 Time cover to the right). Slate’s Farhad Manjoo has done it for me. If you’re pressed for time, the title will do: “I don’t want my Web TV.”

Here’s what I do want: The ability to use my TV to watch all the great video the Web makes available–actual TV shows and movies like “The Office” on Hulu, “Lost” on ABC.com, “No Country For Old Men” on Netflix’s (NFLX) on-demand service. Which is where Boxee comes in.

The New York-based start-up makes elegant software that cobbles together offerings from all of those services, plus many more–with whatever media you have stored on your hard drive–and serves it up to you on your big screen, with a minimum of fuss. Right now it’s a niche product–it only works on PCs running Linux, or Apple’s (AAPL) Mac mini and AppleTV boxes–but that should change soon.

It’s slick stuff, and when you get a chance to watch it in action, it’s the first time that all those anecdotal stories about people dropping their cable TV subscriptions and just watching Internet video finally make sense: Why pay for cable stations you don’t want when you can watch just about everything you do want, on demand, for free?

This is also why I’m not sure how long the big cable companies will allow Boxee to operate unfettered. As the recent dispute between Time Warner Cable (TWC) and Viacom (VIA) illustrates, the cable operators are increasingly dismayed about paying the cable networks big fees for their content, only to find them giving it away online. And with Boxee providing customers with a real opportunity to drop cable TV in favor of a broadband connection, I worry that it’s a matter of time before they find some way to throttle the company.

Technically, the cable guys (and the telcos, who are also in the TV business) aren’t supposed to be able to do anything about Boxee. They’re just supposed to act as a dumb pipe serving up high-speed Internet access and keep their mouths shut. In the real world, I don’t think that’s going to fly. See: The many bandwidth caps the cable guys are starting to experiment with, which are aimed at heavy Web video users.

Boxee founder Avner Ronen disagrees, of course. He thinks the cable guys will want to work with his company (he plans to make money by licensing his software to gadget makers and extracting fees from content providers like Netflix, but that’s all down the line). And maybe he’s right: When I dropped by his CES booth on Friday, he was being swarmed by emissaries from CableLabs, the cable guys’ tech consortium. They were the third group of cable execs to visit the company that day.

I’ll let Ronen make his case in the video below; and I’ve also included a brief demo video from the company. But that clip doesn’t really do Boxee justice. Ask one of the 100,000 super-early adopters who are using the software themselves. Or any of the nervous cable guys who saw it last week.

Take the Washington Post Company’s (WPO) Q3 report card, for instance. It’s bad. But it’s better than the last one the troubled newspaper and education company earned.

And yes, you have to be in the media business to look at a seven percent yearly decline in revenue, which is what Wapo’s newspaper group recorded, as a positive. But that decrease is better than Q2, when newspaper revenues were down 13 percent.

And there are more lemonade-from-lemon stats available:

• Online ads are up 13 percent year-over-year, an acceleration from the four percent growth they recorded in Q2. And given that most publishers saw decreasing growth this summer, that’s a decent achievement. Display ads were up 32 percent. (Flipside: Lucrative online classified ads were down eight percent).
• Print ads declined 14 percent y/y, but that’s better than the 22 percent decrease last quarter.
• Revenues at WPO’s magazine group were down four percent, but that’s better than Q2’s 15 percent decrease. And ads at Newsweek were down 13 percent, but last quarter they declined 21 percent.

Meanwhile WPO’s Kaplan education unit, which now accounts for more than half of the company’s revenue, did just fine. And its cable group did well, too.

There. Doesn’t that feel better?

Alas, MediaMemo does have to point out that the company’s local TV group did poorly, just like most local TV groups have been doing.

The unit’s revenues were basically flat at $78 million. But if you strip out one-time boosts from political and Olympic-related ads, it’s down some 8.5 percent, which is worse than last quarter’s six percent decline. Happy Halloween!

[Image Credit: cliff1066]