Thursday, August 13, 2009
Comcast Reels In Discovery for Web TV Trial. But No “Deadliest Catch”!
Another big player has signed onto Comcast’s Web TV trial: Discovery Communication is handing over a few of its shows for the cable provider’s program, which gives subscribers online access to (some) of the shows they get on TV. Discovery joins other big names like CBS and HBO in Comcast’s “On Demand Online,” which launched last month in a few thousand homes.











Google has already shut down its radio and print advertising programs–because “they didn’t work well enough,” in CEO Eric Schmidt’s words. But the company is still hoping that its foray into TV pans out. Latest (small) milestone: The search giant is boasting that it has gotten marketers to commit “upwards of seven figures to buy ads” through its automated system.
A bad quarter for Disney, but it could have been worse–at least Wall Street was expecting it. After factoring out one-time charges and write-offs, Bob Iger and company earned 43 cents a share on revenues of $8.1 billion. Wall Street had been looking for 40 cents and $8.15 billion, respectively. The bright spot for the entertainment conglomerate is the same one you see at every media giant these days: Disney’s cable business.
Newsflash: More data confirm that ad spending was really bad last year. But ad execs–at least those in certain industries–say things may be bottoming out this spring.