Don’t say they didn’t warn you: Last week, Yahoo formally rolled out its new $100 million-plus marketing campaign. Today, the TV ads begin. Here’s what you’ll be getting if you watch AMC, ESPN, USA, Comedy Central, Bravo or any of the broadcast networks in the U.S.
More upbeat–but not too ecstatic–chatter about the state of the Internet advertising market this morning from Wall Street: Barclays Capital analyst Douglas Anmuth is raising his estimates for Google, citing “improving macro conditions [and] a stronger ad market.” Other online advertising bulls: Investors, who have been pushing up Google stock for months, and CEO Eric Schmidt, who has declared that the worst is over.
Remember the good old days of the last Web boom, when start-ups sold to Google and Yahoo instead of going public? They’re back!
More from the post-Q&A Q&A: Yahoo CEO Carol Bartz says major investors like Gordon Crawford support her, and that she’s in the market for medium-sized M&A. Here’s what she had to say.
CEO Carol Bartz explains what Yahoo is getting for its $100 million ad campaign, its first global marketing effort, which was launched today in New York during Advertising Week.
Here’s the rundown of Bartz’s press conference on the branding blowout.
Another month, another half-point: Microsoft’s search market share crept up again in August, according to the newest numbers from comScore. Since Steve Ballmer and company launched Bing at the end of May with a $100 million marketing push, they’ve moved from eight percent to 9.3 percent. So: If you’re Yahoo, and you’re about to kick off a Bing-sized marketing blitz of your own, do those numbers give you encouragement or pause?
Just to be clear: Google still doesn’t plan on bailing out the New York Times or any other paper. As a buyer, at least. CEO Eric Schmidt reiterated that position, which he’s already made a couple times this year, in an interview with the Financial Times. Schmidt did allow, though, that Google had at least mulled the idea at one point.
In the Microsoft-Yahoo saga, no news still constitutes news: Steve Ballmer still wants to do a search deal, but he still hasn’t talked to Carol Bartz about it yet. In other non-news: Ballmer doesn’t own anything made by Apple.
Time to start “getting our house in order,” Yahoo CEO Carol Bartz has declared.
One of the first steps: Sweeping out CFO Blake Jorgensen.
Jorgensen, you may recall, was the Yahoo executive who was signaling the company’s interest in a Microsoft search deal just yesterday.
Congrats on the new job, Carol! But now, you get to report that your new company has posted a decline in its core advertising business for the first time in its history.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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