The smarter-than-they-look guys at CollegeHumor.com attract some seven million unique visitors a month, are making smart strides in Web video and have their own show on MTV. And when they’re not doing that, they monkey with Amazon.com.
YouTube became the world’s biggest video site by giving people unlimited access to anything they wanted to see–as long as it was a few minutes long. But that hasn’t made much money for Google. New tack, which YouTube has slowly been adopting: Run longer stuff that will theoretically appeal to advertisers. Like, say, indie movies. Or shows from CBS. And now, a handful of movies from the MGM library, starring the likes of Chuck Norris (”Bulletproof Monk”) and Yul Brynner (”The Magnificent Seven”).
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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