Alas, the Foursquare conference, hosted by the Quadrangle PE fund, is an invitation-only affair. And the event, which kicks off tomorrow, is closed to the press except for reporters onstage to interview the stars. And those conversations don’t get released to the public.

That’s a particular bummer this time. Because the Quadrangle guys–who have had a rough year–had the foresight to get a lineup that includes GE (GE) CEO Jeff Immelt, who appears to be in the final stages of selling NBC Universal to Comcast (CMCSA) CEO Brian Roberts, who will also be onstage. Sure would be nice to hear what they say.

Another panel that piques my interest, if only because of the title: “Are Popularity and Profitability Correlated?” It features Twitter’s Stone, LinkedIn founder Reid Hoffman and YouTube co-founder Chad Hurley. And would-be moguls are represented by a start-up pitch panel that includes Dennis Crowley of Foursquare, the superbuzzy mobile service whose name has nothing to do with Quadrangle’s conference.

So once again, here’s the complete list of those you won’t be hearing from this week as they gather at the Plaza in Manhattan. Unless, perhaps, one of my more ambitious colleagues sneaks in–I’m thinking of you, Bobby MacMillan–and gets us a first-hand account.

2009 SPEAKERS
EMILIO AZCÁRRAGA President, Board of Directors and CEO, Grupo Televisa
DENNIS CROWLEY Co-Founder, foursquare
BARRY DILLER Chairman and CEO, IAC; Chairman, Expedia, Inc. and Ticketmaster Entertainment, Inc.
BRIAN DUNN CEO, Best Buy
CHARLES FORMAN Founder, OMGPOP
REED HASTINGS Founder, Chairman and CEO, Netflix
REID HOFFMAN Executive Chairman and Founder, LinkedIn Corporation
CHAD HURLEY CEO and Co-Founder, YouTube
JEFF IMMELT Chairman and CEO, GE
PAUL JACOBS Chairman and CEO, Qualcomm Incorporated
OLLI-PEKKA KALLASVUO President and CEO, Nokia
JASON KILAR CEO, Hulu
LESLIE MOONVES President and CEO, CBS Corporation
ANNE MULCAHY Chairman, Xerox Corporation
JAMES MURDOCH Chairman and Chief Executive, Europe & Asia, News Corporation
BRIAN PHILLIPS CEO and Co-Founder, Thread
DAN PORTER CEO, OMGPOP
BRIAN ROBERTS Chairman and CEO, Comcast Corporation
PAUL SAGAN President and CEO, Akamai
ERIC SCHMIDT Chairman and CEO, Google
IVAN SEIDENBERG Chairman and CEO, Verizon Communications
BIZ STONE Co-Founder, Twitter
HOWARD STRINGER Chairman, CEO and President, Sony Corporation
BEN VERWAAYEN CEO, Alcatel-Lucent
DAVID ZASLAV President and CEO, Discovery Communications

MODERATORS
MARC ANDREESSEN General Partner, Andreessen Horowitz
KEN AULETTA Author and Writer, “Annals of Communications”, The New Yorker
MARIA BARTIROMO Anchor, Closing Bell; Host & Managing Editor, Wall Street Journal Report, CNBC
JAMES CITRIN Co-Leader, Board & CEO Practice, North America, Spencer Stuart
DAVID FABER Anchor, Reporter, CNBC
MICHAEL HUBER Co-President and Managing Principal, Quadrangle Group
BECKY QUICK Co-Anchor, Squawk Box, CNBC
GEOFFREY SANDS Director & Leader, Global Media, Entertainment & Information Practice, McKinsey & Co.
JOSHUA L. STEINER Co-President and Managing Principal, Quadrangle Group
GEORGE STEPHANOPOULOS Anchor, This Week; Chief Washington Correspondent, ABC News

And for the last several years, the New York Times (NYT) has provided excellent on-the-ground coverage, usually via Dealbook’s Andrew Ross Sorkin.

Not this year.

Reporters and media chieftains alike started arriving at the Idaho resort last night, but the Times is AWOL. If you want first-hand reportage on who said what outside the bar or by the duck pond, you’re going to have to rely on other news outlets.

Sorkin explained his absence via email to me:

For better or worse, I couldn’t make it out to Sun Valley this year because I’m chained to my desk for the next couple of weeks trying to finish my upcoming book, “Too Big to Fail.”

Given the market jitters–and resulting deal drought–we made the decision to cover the event from afar this year. I’m trying to stay up to date on the latest machinations out there by speaking with a half dozen of the invitees daily by phone and email–some of whom have already tapped out notes by Blackberry from inside this morning. (We actually might have a pretty interesting Sun Vally story up on DealBook in the next 24 hours.) We’re also running a series of Twitter feeds from other news organizations on DealBook’s homepage. And we plan to run several Sun Valley photo slide shows, as we’ve done in year’s past.

In truth, it’s debatable whether any news outlet has to be at Sun Valley: Some of the moguls use the opportunity to hold briefings with the press there. Google’s Eric Schmidt (GOOG) has been particularly talkative in years past. But anything truly important generally happens away from the scribes and usually comes to light well after the fact, so you could argue that real-time coverage is overrated.

On the other hand, last year Rupert Murdoch, who owns this Web site, enlisted the help of the press corps to help him find his wedding ring after an evening at the bar. That was a pretty great story.

And in any case, there are still plenty of other outlets on the ground. Among them: The Financial Times, Reuters, Bloomberg, the Los Angeles Times, CNBC, the New York Post, and our colleague Julia Angwin from The Wall Street Journal.

A quick perusal of Google News will keep you up to date, and if you want second-by-second stuff, there’s a Twitter stream, of course. And sure enough, Sorkin’s Dealbook has a nifty widget that lets you toggle between different Twitter feeds. It’s worth checking out.

And kudos to CBS (CBS) for getting the bit on Google’s (GOOG) YouTube, where it will get in front of many more eyeballs than the network’s own sites alone. And double kudos for allowing the likes of us to embed the clip, so we can promote the show for them (see, music dudes?).

Truth in advertising: The CNBC stuff only comprises a couple seconds of this clip. But what the heck–the whole thing is barely a couple minutes long. It’s the end of a long week. You can spare the time.

I’ve trimmed this one down to about six minutes, but if you’ve got a spare 20 minutes or so–perhaps you’re underemployed right now–it’s well worth watching the whole thing. He also roughs up Fox News, explains the Dow, and has a nice interview with New York Times columnist Joe Nocera.

Update: A MediaMemo reader wants to know who Howard Beale is. That question would normally make me feel old, but in this case I’m pretty sure the reader is older than I am. In any case, here’s Howard, also known as Peter Finch, also known as the “I’m mad as hell” guy. And if you really haven’t seen “Network,” go add it to your Netflix (NFLX) queue now.

How about this instead: Some brief reminiscing, via this June 2004 Harvard Crimson article, written “nearly a semester after” 20-year-old Mark Zuckerberg had launched thefacebook.com. At the time, it had 160,000 users.

It’s a great story (thanks to the excellent Nieman Journalism Lab for pointing this out via its Twitter feed), but let’s just zoom right ahead to the end:

Zuckerberg participated in a live television interview for CNBC, and says he has been wined and dined in Harvard Square by representatives from major software companies.

Still, he is maintaining the same approach: don’t sell.

“That’s just like not something we’re really interested in,” he says, referring to selling out thefacebook.com. “I mean, yeah, we can make a bunch of money—that’s not the goal…I mean, like, anyone from Harvard can get a job and make a bunch of money. Not everyone at Harvard can have a social network. I value that more as a resource more than like any money.”…

“My goal is to not have a job,” he says matter-of-factly. “Making cool things is just something I love doing, and not having someone tell me what to do or a timeframe in which to do it is the luxury I am looking for in my life.”…”I assume eventually I’ll make something that is profitable,” he allows.

The site is currently running some advertisements, but Zuckerberg says they are only being used to offset server costs. Nonetheless, the facebook’s business manager has posted notices soliciting ads on multiple websites, and a thefacebook.com rate card shows that the site is interested in attracting national advertisers….

“There are a couple ads on the facebook because [the site] costs money and servers don’t grow on trees,” Zuckerberg says.

But will the facebook ever be auctioned off to the highest bidder?

“Maybe when I’m bored with it, then we’ll work something out,” he says. “But I don’t see that happening anytime in the near future.”

Cool foreshadowing, huh? (Harvard kids! So smart!) But let’s put Facebook’s success in context–by comparing it to Silicon Valley’s most successful start-up of the last couple of decades. Here’s how Facebook today stacks up against the Google of 2003, when that company was 5 years old.

I’ve pulled the Facebook stats from various sources, so please consider them estimates. The Google (GOOG) stats are much more solid: I’ve pulled most of them from the company’s 2004 IPO prospectus.

Facebook:
Workforce: 700+
Revenue: $260 – $300 million
Net income: None (EBITDA of perhaps $50 million)
Valuation: Something in the $4 billion range, based on reports of share sales
Motto: “Facebook is about helping people to share information and share themselves.”

Google:
Workforce: 1,907 (as of March 2004)
Revenue: $962 million
Net income: $106 million
Valuation: Something in the $20 billion range, based on press reports
Motto: “Don’t be evil. We believe strongly that in the long term, we will be better served–as shareholders and in all other ways–by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.”

So take a bow, Mark Zuckerberg. You’ve built something really cool. But if you want to keep up with Larry and Sergey, you’d better get back to work.

[Image Credit: deneyterrio]

The New York Post’s Keith Kelly has already reported that layoffs are in motion at People, Time and Sports Illustrated over the next few days; I am told that cuts are also coming to Fortune magazine today or tomorrow. Here’s a Sports Illustrated employee’s take on the situation there:

We are all expecting the hatchet Thursday or Friday. Morale is dismal. One colleague of mine, uber golf writer John Garrity, told several of us that he’s taking the package but will continue on for a while as a special contributor. We expect two or three photo editors to go, and two or three members of the Sport’s Illustrated Latino staff (the Spanish language SI publication, which posted a net profit of approx. one million in ’07 and broke even in ’08, was inexplicably shuttered). Also photographers are rumored to be being cut to half time service and members of our copy desk have been asked to take up to a 30% pay reduction for which they will work fewer hours. Charlie Leerhsen, one of our two executive editors, told a few staff members that he was going to be leaving.”

In other layoff/shutdown news:

• I am told that Forbes (where I worked for many years), is in the final stages of planning cuts as it prepares to merge the editorial operations of its magazine and Web site units. Last month the company began integrating its business groups and laid off about three dozen people in the process.
• GE’s (GE) NBC Universal has laid off at least 30 people in its sales group, reports AdAge. The cuts are part of a previously reported mandate from NBC CEO Jeff Zucker to cut three percent of the company’s budget. The Post says another 80 people could be fired at CNBC.
• Barry Diller’s IAC (IACI) is breaking up its programming group, which includes ventures like College Humor, 236.com and Tina Brown’s DailyBeast.com. Some but not all of the sites will be closed down or sold off. PaidContent has details.

As always, I value reader input: You can reach me directly at peter@allthingsd.com. If you want to be completely anonymous, you can use the blind tip box here.

And who knows? Maybe John Chambers, Steve Ballmer and Brian Roberts will indeed say something important today and tomorrow at Quadrangle’s Foursquare conference. Chrysler’s Robert Nardelli is speaking too. He might have something newsworthy to say.

But you are unlikely to read about it.

That’s because there’s no press allowed at the private equity shop’s annual conference, which starts this afternoon at New York’s Plaza Hotel.

Or rather, there’s some press at the event. But they’ll be on stage. And they won’t be telling their readers and listeners what they saw and heard.

CNBC’s David Faber, Becky Quick and Maria Bartiromo, for instance, will be moderating panels over the next few days. So will the New York Times’ Andrew Ross Sorkin. And network TV news bigshots Katie Couric, George Stephanopoulos and Brian Williams will answer questions themselves (Portfolio’s Matt Cooper will be moderating that one).

Am I crabby because I asked (nicely) and couldn’t get in myself? Nah. It’s Quadrangle’s event, and they can run it any way they want. But it does look like a pretty good gathering of worthies. Maybe I’ll park myself in the Plaza’s lobby and see if I can bump into some of them.

Want to join me? Here’s the agenda for next two days:

Tuesday 11/11
2:00 PM WELCOME
Joshua L. Steiner (Quadrangle)

ONE ON ONE WITH JOHN CHAMBERS (Cisco)
Moderated by Jim Citrin (Spencer Stuart)

WHO DO YOU TRUST: INFORMATION AND NEWS IN AN  OPEN WORLD
Tom Glocer (Thomson Reuters), Nancy McKinstry (Wolters Kluwer) and Sheryl Sandberg (Facebook)
Moderated by David Faber (CNBC)

ALL ABOUT WIRELESS
Jean-Bernard Lévy (Vivendi), Naguib Sawiris (Orascom Telecom) and Ben Wolff (Clearwire)
Moderated by Steven Rattner

4:15 PM BREAK

GOING IT ALONE IN AN INTERCONNECTED WORLD
Philippe Dauman (Viacom), Charlie Ergen (EchoStar) and Robert Kotick (Activision)
Moderated by Becky Quick (CNBC)

GLOBAL E-COMMERCE: $500 BILLION AND GROWING
Barry Diller (IAC) and Hiroshi Mikitani (Rakuten)
Moderated by Steve Hasker (McKinsey)

6:15 PM COCKTAIL RECEPTION
Grand Ballroom Foyer
The Plaza

Wednesday 11/12
8:30 AM WELCOME
ONE ON ONE WITH STEVE BALLMER (Microsoft)
Moderated by Ken Auletta (The New Yorker)

INNOVATION AND THE NEXT BIG IDEA
Jean-François Decaux (JC Decaux) Robert Stephens (Geek Squad founder?) and Jim Wiatt (William Morris)
Moderated by Andrew Ross Sorkin (New York Times)

A CONVERSATION WITH SAM ZELL (Equity Group, Tribune Co.)
Moderated by Joanne Lipman (Portfolio)

10:00 AM BREAK

COOP-ER-TITION: A CONVERSATION WITH PETER CHERNIN (News Corp.) AND BRIAN ROBERTS (Comcast)
Moderated by Ken Auletta

REBUILDING A BRAND FROM THE TOP DOWN
Dan Hesse (Sprint) and Robert Nardelli (Chrysler)
Moderated by Maria Bartiromo

NOON Concluding Luncheon
CAMPAIGN 2008: IN FRONT OF THE CAMERA AND BEHIND THE SCENES
Katie Couric (CBS), George Stephanopoulos (ABC) and Brian Williams (NBC)
Moderated by Matt Cooper (Portfolio)

[Image Credit: PinkMoose]