Sure, $489 for Amazon’s new Kindle DX textbook reader may seem like a lot. But if you take the long view–and keep your Kindle DX away from thieves and keg parties–it should pay for itself in a couple of years argues Barclays analyst Douglas Anmuth.
Last week, AT&T and Federated Media debuted “March Tweetness,” a Twitter-endorsed page geared around the March Madness college basketball tournament. It was Twitter’s second attempt at what amounted to an advertising play, and I thought it looked modestly promising. And now it’s gone. At least temporarily. The problem? No one checked with the NCAA, which keeps a tight grip on any and all college sports trademarks.
Here’s a pleasant, rare bit of media news sunshine: CBS says advertisers are still lining up to get into its March Madness Webcast. The company expects to generate $30 million in Web ads from the college tournament this year, up 30 percent from 2008.
The billionaire investor and whole lot of other people are betting that people are willing to spend money to watch stuff in theaters that they could see for free–if its in 3-D. The technology behind that proposition got a real-time test yesterday during the Oklahoma/Florida college championship game.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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