Don’t say they didn’t warn you: Last week, Yahoo formally rolled out its new $100 million-plus marketing campaign. Today, the TV ads begin. Here’s what you’ll be getting if you watch AMC, ESPN, USA, Comedy Central, Bravo or any of the broadcast networks in the U.S.
Vevo, the music industry’s attempt to create a Hulu-like hub for its videos, is going to attract a lot of eyeballs when it launches later this year. Here’s the guy who’s supposed to attract advertisers: David Kohl, a former Nokia executive who starts work today as the site’s sales boss.
Adam Carolla, the former CBS radio host who started a podcast once he lost his job, has figured out how to turn his talent and Internet audience into money. He’s going back to work for CBS.
Hard to tell how much of the modest ad recovery we’re hearing about is real versus hoped for. But analyst Richard Greenfield says that either way, Viacom won’t be getting a boost.
The Viacom-Time Warner Cable fight is just like every other fight we’ve seen between the cable guys and the content guys. The new twist here is broadband video sites like Hulu, which give the content guys a little bit more leverage and irritate the heck out of the cable guys.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
Don't miss a post! Sign up for our Daily Email and get AllThingsD.com delivered each day.
Get columns, blogs and video from D and All Things Digital on your iPhone. Download now »
