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	<title>MediaMemo &#187; company</title>
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	<description>by Peter Kafka</description>
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		<title>Confirmed: CBS Interactive Restructuring After CNET Deal, Cutting Staff</title>
		<link>http://mediamemo.allthingsd.com/20081211/confirmed-cbs-interactive-restructuring-after-cnet-deal-cutting-staff/</link>
		<comments>http://mediamemo.allthingsd.com/20081211/confirmed-cbs-interactive-restructuring-after-cnet-deal-cutting-staff/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 15:46:03 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[audiences]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[CBS Interactive]]></category>
		<category><![CDATA[CBS Interactive content]]></category>
		<category><![CDATA[CBSNews.com]]></category>
		<category><![CDATA[CNET]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[Joe Gillespie]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[News.com]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[premium]]></category>
		<category><![CDATA[restructuring]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1992</guid>
		<description><![CDATA[CBS has yet to announce any cuts or restructuring after acquiring CNET this summer for $1.8 billion. That changes today.]]></description>
			<content:encoded><![CDATA[<p>As <a href="http://mediamemo.allthingsd.com/20081209/cbs-interactive-exec-patrick-keane-out-replaced-by-cnet-counterpart/">I noted earlier this week</a>, CBS had yet to announce any cuts or restructuring after acquiring CNET this summer for $1.8 billion. That changes today, CBS (CBS) confirms in a statement:</p>
<blockquote><p>CBS Interactive continues its integration process, which now calls for the further combination of several portions of the division into unified groups oriented around similar content. This important move allows us to better align our premium content for our audiences and our advertisers, and also results in reduction in certain areas that are now duplicated in the new organization structure. We believe these moves are necessary to continue building CBS Interactive into the most creative, most efficient, most profitable and fastest growing Internet company in the media business.&#8221;</p></blockquote>
<p>News of the re-org was first reported by <a href="http://www.paidcontent.org/entry/419-cbs-interactive-to-merge-cbsnewscom-and-cnet/">paidContent</a> this morning. No details yet on how the restructuring will play out, though a person familiar with the situation did confirm that the company will push CNET&#8217;s News.com news site and CBS&#8217;s own CBSNews.com units closer together. Both groups have already been reporting to former CNET exec Joe Gillespie since the merger went through this summer. More details as I get them.</p>
<p>UPDATE: <a href="http://mediamemo.allthingsd.com/20081211/cbs-interactivecnet-re-org-the-complete-memo/">Here&#8217;s the complete re-org memo</a>.</p>
<p>A note to CBS employees: Since this is one story you folks are going to have a hard time covering, feel free to pass along your tips to me. You can reach me directly at <a href="mailto:peter@allthingsd.com">peter@allthingsd.com</a>. If you want to be completely anonymous, which is understandable but less useful to me (I won’t have any way of reaching you for follow-up) you can use the blind tip box <a href="http://allthingsd.com/tips/">here</a>.</p>
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		<title>RealNetworks Cuts 130, 7.5 Percent of Workforce</title>
		<link>http://mediamemo.allthingsd.com/20081204/realnetworks-cuts-130-75-of-workforce/</link>
		<comments>http://mediamemo.allthingsd.com/20081204/realnetworks-cuts-130-75-of-workforce/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 21:10:14 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Bill Hankes]]></category>
		<category><![CDATA[COBRA]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[expenses]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[joint venture]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[RealNetworks]]></category>
		<category><![CDATA[revenues]]></category>
		<category><![CDATA[Rhapsody]]></category>
		<category><![CDATA[Rhapsody America]]></category>
		<category><![CDATA[Rob Glaser]]></category>
		<category><![CDATA[severence]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[Viacom]]></category>
		<category><![CDATA[workforce]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1705</guid>
		<description><![CDATA[Next up on today's layoff parade: RealNetworks, which is cutting 130 jobs, or 7.5 percent of the workforce. Standard explanation: The company is trying to "bring expenses in line with revenues in a time of economic turmoil."]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/real-logo.png"><img class="size-full wp-image-1707 alignright" title="real-logo" src="http://mediamemo.allthingsd.com/files/2008/12/real-logo.png" alt="" width="199" height="82" /></a>Next up on today&#8217;s layoff parade: RealNetworks (RNWK), which is cutting 130 jobs, or 7.5 percent of the workforce. Standard explanation: The company is trying to &#8220;bring expenses in line with revenues in a time of economic turmoil.&#8221;</p>
<p>The layoffs are companywide. The company tells us it is not shutting down the New York office of Rhapsody America, the music subscription service that Real runs as a joint venture with Viacom&#8217;s (VIA) MTV as <a href="http://gawker.com/5101778/mtv-closing-rhapsody-office">Gawker</a> reported this morning. The corporatewide layoffs were first reported by <a href="http://news.cnet.com/8301-13577_3-10113553-36.html">CNET</a>.</p>
<p>Other details relevant to laid-off employees:</p>
<ul>
<li>All are on payroll through the end of the year</li>
<li>Each will be offered a cash severance package based on length of service</li>
<li>Said severance package will include six months of paid COBRA</li>
<li>Etc., etc.</li>
</ul>
<p>Real PR boss Bill Hankes has more details at the company&#8217;s <a href="http://realnetworksblog.com/?p=175">blog</a>.</p>
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		<title>Newest Unpleasant Ad Numbers: Mortgage Ads Down 62 Percent</title>
		<link>http://mediamemo.allthingsd.com/20081202/newest-unpleasant-ad-numbers-mortgage-ads-down-62/</link>
		<comments>http://mediamemo.allthingsd.com/20081202/newest-unpleasant-ad-numbers-mortgage-ads-down-62/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 17:18:53 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Bank of America]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Citigroup]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[ETrade]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Havas SA]]></category>
		<category><![CDATA[Hollywood Reporter]]></category>
		<category><![CDATA[investment service]]></category>
		<category><![CDATA[loan]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[MPG North America]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[reduction]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[Steve Lanzano]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1577</guid>
		<description><![CDATA[It's no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it's only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/dark-knight-burning.jpg"><img class="alignright size-medium wp-image-1583" title="dark-knight-burning" src="http://mediamemo.allthingsd.com/files/2008/12/dark-knight-burning-247x300.jpg" alt="" width="205" height="250" /></a>Your grim advertising stats for the day: Financial advertisers pull back in 2008, and another ad agency predicts a spending decline for 2009. In other news, the sun rises in the East, and sets in the West.</p>
<p>It&#8217;s no surprise, obviously, that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it&#8217;s only been a 10 percent reduction (so far), according to <a href="http://blog.nielsen.com/nielsenwire/consumer/financial-services-ad-spending-drops-10-in-q3-2008/">Nielsen</a>.</p>
<p>There are also some interesting breakdowns: Mortgage and loan companies spent 62 percent less (of course). But credit service companies <em>increased</em> their spend by 22 percent, and investment service companies boosted their spend by six percent.</p>
<p>Here&#8217;s Nielsen&#8217;s list of top 10 financial advertisers (click chart to enlarge): Note that Bank Of America (BAC), one of the comparative winners during the meltdown, has cut its spend by 30 percent so far this year&#8211;slightly more than teetering Citigroup&#8217;s (C) 26.5 percent cut. Previously left-for-dead ETrade (ETFC), meanwhile, bumped up its spend by 24.5 percent.</p>
<p><a href="http://mediamemo.allthingsd.com/files/2008/12/nielsen-financial-ad-spend1.png"><img class="size-full wp-image-1581 alignnone" title="nielsen-financial-ad-spend1" src="http://mediamemo.allthingsd.com/files/2008/12/nielsen-financial-ad-spend1.png" alt="" width="350" height="182" /></a></p>
<p>Want more unpleasantness? OK. Comes now yet another ad executive to tell you that next year will be very unpleasant for anyone looking to make a living off of advertising revenue.</p>
<p><a href="http://www.reuters.com/article/Media08/idUSTRE4B06OJ20081201">U.S. advertising spending will drop 5-8 percent next year</a>, says Steve Lanzano, chief operating officer of MPG North America, a unit of French advertising conglomerate Havas SA. Lanzano predicts that sports advertising, long considered one of the most impervious to downturns, will get roughed up as well:</p>
<blockquote><p>Even television sports, which have become more popular with advertisers since audiences tend to watch the events live rather than recording them, will suffer from the broad pullback in marketing spending, said Lanzano.</p>
<p>Lanzano estimated 9 to 10 percent of spending on broadcast sports comes from financial services and automotive, both industries that have been in turmoil. &#8216;That&#8217;s a lot of money moving out,&#8217; said Lanzano.</p>
<p>&#8216;Because of the hits in the categories that support sports&#8211;whether it&#8217;s financial or automotive or retail&#8211;I think they might take a little more of a hit than they would in other recessionary periods,&#8217; he said.&#8221;</p></blockquote>
<p>OK. Let&#8217;s break the glumness up a bit, shall we? If you&#8217;re looking for a cheap laugh, head to the <a href="http://www.hollywoodreporter.com/hr/content_display/news/e3i262fde538e888068a758fe1158bc42f0">Hollywood Reporter&#8217;s take on the Nielsen numbers</a>. Then feast your eyes on the unintentional, yet very successful contextual advertising placed to the right of the story (which is where I borrowed the image currently at the top of this story).</p>
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