Is there anything you people won’t watch online? Doesn’t look like it, based on the newest Web video numbers from Nielsen. While stats show that the overall size of the Internet video audience has increased by 12 percent in the last year, the amount of video consumed has shot up 25 percent.
Three years after the Google deal, YouTube co-founder Chad Hurley explains some of the cryptic language in the clip that defined the Web 2.0 era. Also, he’d like you to know his site is generating more than a billion views a day.
You already know this, but it’s always good to be reminded: In online video, there’s YouTube, and then there’s everybody else. Today’s data point: ComScore’s August video report, which shows Google’s video site generating 10 billion views and owning 39.6 percent of the market. That’s 10 billion views, and that’s just counting Web surfers from the U.S. Factor in international visitors and…it would be a lot bigger.
Another month, another half-point: Microsoft’s search market share crept up again in August, according to the newest numbers from comScore. Since Steve Ballmer and company launched Bing at the end of May with a $100 million marketing push, they’ve moved from eight percent to 9.3 percent. So: If you’re Yahoo, and you’re about to kick off a Bing-sized marketing blitz of your own, do those numbers give you encouragement or pause?
Just how big are MySpace and Facebook? Big enough to account for nearly one in five of the display ads Web marketers buy in the U.S. That has nothing to do the number of dollars the two social networks generate, since their ad impressions are famously cheap. But at least it gives you a sense of the services’ potential.
Microsoft slowly claws back a bit of share from Google, as well as Yahoo, its partner to be. But despite a huge ad blitz, there are probably more than a few people who have no idea that Bing is a “decision engine,” or what that means.
UGO, the dude-centric videogame site that Hearst bought for $100 million two years ago, needs a new CEO.
J Moses, who co-founded the company in 1998, left in June, as did Michael McCracken, his longtime COO. The company is currently being run by Hearst Interactive president Ken Bronfin.
We’ve seen multiple studies showing a boost for Microsoft’s search share since it launched Bing a month ago, and now comScore weighs in and says the same thing. ComScore is the market mover when it comes to this stuff, so it will be interesting to see how Wall Street digests the news. My gut: Not a needle mover.
Now that Joost has given up the ghost and bailed out of the Web video portal business, who’s next? A good bet: Veoh, one of the best-funded would-be YouTubes. Multiple sources tell me the company is aggressively marketing itself to would-be buyers, and it’s asking for less than the $70 million investors like Michael Eisner have plowed into the company. Meanwhile, rival MetaCafe is looking for a “strategic investor.”
Twitter notched yet another milestone yesterday when it finally showed up on comScore’s index of Web search milestones. The catch: It barely registered, pulling down a search share of just 0.001 percent. But I’m sure that comScore is missing the majority of Twitter’s searches. So what’s the real number?
I’m pecking this out from the bowels of the New World Stage, where Day Two of the Twitter-centric 140 Character Conference is meandering along. But the most interesting Twitter-related news is coming from outside the conference: Data from comScore showing that Twitter-related search has become both measurable and meaningful.
Well, measurable, at least.
If this keeps up, I may have to modify my trustworthy “TV ads can’t buy you search share” axiom. Apparently, Microsoft’s gazillion-dollar campaign for Bing is working, at least in the short term: comScore says Microsoft continues to grab search share from Google.
IAC’s search engine has stagnant market share and declining revenue. Here’s one way to fix the latter, brought to you by Ben Stiller and pals.
Sure, YouTube dominated the online video world in April, and Hulu is continuing its rocket ride. But it’s surprising to see that Viacom’s MTV, which squandered its natural lead in online video long ago, had a big month, too. What happened?
Yes, everyone who invested in Twitter and everyone who runs it wants to figure out how to make money from it one day. But for now, Twitter’s growth–now pegged at 131 percent a month–is the real story.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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