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	<title>MediaMemo &#187; CondeNet</title>
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	<description>by Peter Kafka</description>
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		  <title>All Things Digital</title>
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		<title>Cond&#233; Nast Reshuffles Digital; No Layoffs Planned</title>
		<link>http://mediamemo.allthingsd.com/20090125/conde-nast-reshuffles-digital-no-layoffs-planned/</link>
		<comments>http://mediamemo.allthingsd.com/20090125/conde-nast-reshuffles-digital-no-layoffs-planned/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 23:44:23 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[AdAge]]></category>
		<category><![CDATA[Charles Townsend]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[CondeNet]]></category>
		<category><![CDATA[layoffs]]></category>
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		<category><![CDATA[Nat Ives]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=3483</guid>
		<description><![CDATA[Cond&#233; Nast's famously Byzantine digital strategy may be getting a little bit easier to understand: The company's Web operations, which had been splintered into two groups, are getting melded into one, which will be run by Cond&#233; digital exec Sarah Chubb.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/11/sarah-chubb.jpg"><img class="alignright size-full wp-image-944" title="sarah-chubb" src="http://mediamemo.allthingsd.com/files/2008/11/sarah-chubb.jpg" alt="" width="150" height="200" /></a>Cond&eacute; Nast&#8217;s famously Byzantine digital strategy may be getting a little bit easier to understand: The company&#8217;s Web operations, which had been splintered into two groups, are getting melded into one, which will be run by Cond&eacute; digital exec Sarah Chubb.</p>
<p>The company plans on announcing the details of the reorg tomorrow, but here&#8217;s the most important one: The reshuffling won&#8217;t result in any layoffs, a person familiar with the situation tells me.</p>
<p>That&#8217;s nice for Cond&eacute;&#8217;s employees, <a href="http://mediamemo.allthingsd.com/20081111/conde-nast-web-arm-condenets-turn-for-across-the-board-cuts/">who already went through cuts last fall</a>. But it&#8217;s also puzzling: If merging all of Cond&eacute;&#8217;s Web operations into one group doesn&#8217;t eliminate a single redundancy, then what does it do?</p>
<p>Perhaps not that much. <a href="http://adage.com/mediaworks/article?article_id=134077">AdAge&#8217;s Nat Ives</a>, whom Cond&eacute; briefed on the move, explains the upshot:</p>
<blockquote><p>Some things also stay the same. Condé Nast Digital will handle day-to-day contact with digital advertisers, but the Condé Nast Media Group retains the lead on most relationships. The magazines&#8217; high-powered publishers aren&#8217;t getting any new incentives to sell digital. And everyone remembers that print still brings in almost all the revenue; digital absorbed at least its fair share of staff cuts that concluded 2008.</p>
<p>But Condé Nast executives point to the recession to explain why it&#8217;s finally found religion. &#8216;This economic experience that we are going through has sobered us up considerably,&#8217; [Cond&eacute; Nast CEO Charles] Townsend said. &#8216;To get back to double-digit growth, we have to put our digital assets to work hard. I am hoping that the print business will recover to double-digit growth, but I am convinced that the digital business will grow exponentially.&#8217;&#8221;</p></blockquote>
<p>The problem here is that unlike Time Warner&#8217;s (TWX)  Time Inc, Cond&eacute; only has a few properties, liked Wired.com, that have enough scale to attract digital advertisers. Most of the ones associated with magazine titles, like Gourmet.com, VanityFair.com, etc., are simply too small to register.</p>
<p>And as long as Cond&eacute; remains a magazine publisher that happens to have some Web properties, it&#8217;s hard to see how that will change.</p>
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		<title>Condé Nast Web Arm CondéNet's Turn for "Across the Board" Cuts</title>
		<link>http://mediamemo.allthingsd.com/20081111/conde-nast-web-arm-condenets-turn-for-across-the-board-cuts/</link>
		<comments>http://mediamemo.allthingsd.com/20081111/conde-nast-web-arm-condenets-turn-for-across-the-board-cuts/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 19:38:39 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[CondeNet]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[Sarah Chubb]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=940</guid>
		<description><![CDATA[Here's the deal: If you work at a media company that hasn't had layoffs recently, just go ahead and assume they're coming. This afternoon's installment: CondéNet, which manages some but not all of media giant Condé Nast's Web operations, is cutting staff "across the board."]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/11/sarah-chubb.jpg"><img class="alignright size-full wp-image-944" title="sarah-chubb" src="http://mediamemo.allthingsd.com/files/2008/11/sarah-chubb.jpg" alt="" width="150" height="200" /></a></p>
<p>Here&#8217;s the deal: If you work at a media company that hasn&#8217;t had layoffs recently, just go ahead and assume they&#8217;re coming.</p>
<p>This afternoon&#8217;s installment&#8211;CondéNet, which manages some, but not all, of media giant Condé Nast&#8217;s Web operations, is cutting staff &#8220;across the board.&#8221;</p>
<p>Which means not just cuts at Wired.com, as <a href="http://www.alleyinsider.com/2008/11/layoffs-at-cond-nast-s-wired-com">Alley Insider</a> reported earlier this afternoon, but also sites like <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;url=http%3A%2F%2Fwww.epicurious.com%2F&amp;ei=ttwZSfvMDZSS8wTn9tSnDg&amp;usg=AFQjCNGXNEmKHr81vrM3UZnLW_XsZJA4SQ&amp;sig2=xO5xmENRCTBPHzNWq8nDBA">Epicurious</a> and <a href="http://www.style.com/">Style.com</a>.</p>
<p>The company wouldn&#8217;t announce how many people are being let go.</p>
<p>But here is the official statement, from a CondéNet spokesperson:</p>
<blockquote><p>Visibility for 2009 is very limited and we are adjusting all costs to prepare for slower revenue growth. The adjustments are across the board and include staff restructuring and some reduction. Despite the current environment, CondéNet will end the year slightly up over 2007. These moves will put the company in a stronger position to handle a challenging year ahead and for the business to benefit when the economy and the ad market start to rebound.”</p></blockquote>
<p>This follows cuts at Condé Nast&#8217;s print titles last month, so it&#8217;s <a href="http://mediamemo.allthingsd.com/20081030/cuts-coming-to-conde-nast-too-portfolio-gathers-the-troops-for-all-hands-meeting/">not that much of a shock</a>.</p>
<p>A person familiar with the situation tells me that the CondéNet took longer to make its cuts because it hadn&#8217;t gotten a grip on 2008 sales and 2009 projections.</p>
<p>Now it has: The unit won&#8217;t hit its internal goal of 35 percent revenue growth for 2008, but should still &#8220;outperform the market,&#8221; I&#8217;m told. What I&#8217;m <em>not</em> told&#8211;whether that means the broader market for Web ads and display ads only.</p>
<p>Next year, the CondéNet group, run by Sarah Chubb (pictured above) expects a &#8220;modest&#8221; increase in revenue&#8211;likely something in high single or low double-digits.</p>
<p>As always, I&#8217;m happy to update my posts as I learn more. If you&#8217;ve got information on specific titles or people cut, please drop me a line. As always, I keep all correspondence anonymous: <a href="mailto:peter@allthingsd.com">peter@allthingsd.com</a>.</p>
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		<title>Condé Nast Firing Most of Portfolio.com Staff</title>
		<link>http://mediamemo.allthingsd.com/20081030/conde-nast-firing-most-portfoliocom-staff/</link>
		<comments>http://mediamemo.allthingsd.com/20081030/conde-nast-firing-most-portfoliocom-staff/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 18:06:52 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Ari Brandt]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=338</guid>
		<description><![CDATA[More cuts at Condé Nast: The publisher will fire most of the staff of its Portfolio.com Web site, which is run separately from its sister print publication. The site's editorial staff of roughly two dozen will be shrunk down to "single digits," says a source at the company. But Condé Nast managers haven't told Portfolio.com staffers who's staying and who's going.]]></description>
			<content:encoded><![CDATA[<p>More cuts at Condé Nast: The publisher will fire most of the staff of its Portfolio.com Web site, which is run separately from its sister print publication. The site&#8217;s editorial staff of roughly two dozen will be shrunk down to &#8220;single digits,&#8221; says a source at the company. But Condé Nast managers haven&#8217;t told Portfolio.com staffers who&#8217;s staying and who&#8217;s going.</p>
<p>A second source says they&#8217;ve been told the staff will shrink down to three people and that a &#8220;plan would be worked out in the next couple of days.&#8221;</p>
<p>Also unclear: Which one of Condé&#8217;s digital units will end up adopting the Web site. Portfolio.com had been run as a standalone property. That made it a rarity at Condé, where most of magazines&#8217; digital arms are run by its Magnet unit, and the rest are run by Sarah Chubb&#8217;s CondéNet group.</p>
<p>Confused? So are most Condé Nast staffers, who spend lots of time complaining about the publisher&#8217;s byzantine digital architecture. But you won&#8217;t hear them complaining too loudly right now&#8211;they&#8217;re trying to hang on to their jobs, or at least protect their exit packages.</p>
<p>Web site staffers were told about the cuts in a meeting led by General Manager Ari Brandt and publisher David Carey, who didn&#8217;t provide much detail, according to people who attended the meeting.</p>
<p>Portfolio.com staffers have been told they have been meeting their revenue goals for 2008 while the magazine has not. According to a person who attended the meeting, one of the staff&#8217;s braver souls asked Carey why the Web site was being punished more severely than the magazine.</p>
<p>&#8220;He gave a sort of corporate-speak answer, and what it appeared to boil down to is, is &#8216;This is a magazine company,&#8217;&#8221; says a person who attended the meeting. &#8221;And it left the impression that the Web site was sacrificed to save the magazine.&#8221;</p>
<p>In a separate meeting, Portfolio magazine editor Joanne Lipman told her staff that the publication would <a href="http://mediamemo.allthingsd.com/20081030/cuts-coming-to-conde-nast-too-portfolio-gathers-the-troops-for-all-hands-meeting/">cut some positions and publish 10 times a year</a> instead of monthly.</p>
<p>UPDATE: A partial list of <a href="http://mediamemo.allthingsd.com/20081031/condes-going-away-present-for-fired-portfolio-editor-a-book-party/">departing Portfolio staffers</a>.</p>
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		<title>Cuts Coming to Condé Nast, Too. Portfolio Gathers the Troops for All-Hands Meeting.</title>
		<link>http://mediamemo.allthingsd.com/20081030/cuts-coming-to-conde-nast-too-portfolio-gathers-the-troops-for-all-hands-meeting/</link>
		<comments>http://mediamemo.allthingsd.com/20081030/cuts-coming-to-conde-nast-too-portfolio-gathers-the-troops-for-all-hands-meeting/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 16:15:42 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=316</guid>
		<description><![CDATA[Time Warner's Time Inc. won't be the only magazine publisher making cuts this fall: Cond&#233; Nast is trimming its sails, too. The privately held publisher is reportedly telling every one of its titles to cut five percent from both its editorial and business ledgers, a number that MediaMemo hasn't been able to confirm. 

But I can tell you that the staff at Portfolio, Cond&#233;'s business magazine, launched with equal parts fanfare and controversy last year, has been summoned to an all-hands meetings that should be starting ... now. I'll pass along more details as I get them.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/10/portfolio.jpg"><img class="alignright size-full wp-image-323" title="portfolio" src="http://mediamemo.allthingsd.com/files/2008/10/portfolio.jpg" alt="" width="250" height="339" /></a></p>
<p>Time Warner&#8217;s Time Inc. (TWX) won&#8217;t be the only magazine publisher making cuts this fall: Condé Nast is trimming its sails, too.</p>
<p>The <a href="http://www.observer.com/2008/media/empty-nast-syndrome-conde-nast-cutting-5-percent-all-magazine-staffs-future-mens-vogue-do">New York Observer</a> reports that every title at the privately held publisher is being required to cut five percent from both its editorial and business ledgers, a number that MediaMemo hasn&#8217;t been able to confirm.</p>
<p>But I can tell you that the staff at Portfolio, Condé&#8217;s business magazine launched with equal parts fanfare and controversy last year, has been summoned to an all-hands meetings that should be starting &#8230; now. I&#8217;ll pass along more details as I get them.</p>
<p>UPDATE: A partial list of <a href="http://mediamemo.allthingsd.com/20081031/condes-going-away-present-for-fired-portfolio-editor-a-book-party/">departing Portfolio staffers</a>.</p>
<p>Recall that just two days ago <a href="http://mediamemo.allthingsd.com/20081028/found-a-publishing-optimist/">Condé Nast publisher David Carey was expressing (guarded) optimism about advertising budgets next year</a>. I&#8217;m guessing that if he were less optimistic, the cuts would be even larger.</p>
<p>And what about CondéNet, the Condé division that handles Web properties for some, but not all, of the publisher&#8217;s magazines? No comment, but one might imagine Sarah Chubb&#8217;s unit will be cutting back, too.</p>
<p>UPDATE: <a href="http://mediamemo.allthingsd.com/20081030/conde-nast-firing-most-portfoliocom-staff/">Condé is firing most of the staff of Portfolio.com</a>, shrinking it from two dozen down to &#8220;single digits.&#8221;</p>
<p>UPDATE: I&#8217;m told that Portfolio staff has just been told the magazine will now be published 10 times a year, down from 12, and will cut five percent from its edit budget. (A second source says that will amount to 18 to 20 staffers) The December and January issues will be combined, as will the June and July issues.</p>
<p>UPDATE: One officially announced cut: Men&#8217;s Vogue will be shrunk down to a twice-yearly schedule. The one-paragraph release:</p>
<blockquote><p>Men&#8217;s Vogue will be absorbed into Vogue and published in the spring and fall, it was announced today by Charles H. Townsend, President and C.E.O of Condé Nast Publications. It will continue to be edited by Jay Fielden.&#8221;</p></blockquote>
<p><em>Disclosure: I&#8217;ve done freelance work for Vanity Fair.</em></p>
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