Just in case anyone thought Time Warner had any lingering interest in NBC Universal, this ought to put it to rest: Time Warner CEO Jeff Bewkes just compared the proposed Comcast/NBCU deal with the disastrous one his company made with AOL nearly a decade ago.
It has been easy enough to be skeptical about Twitter’s influence and staying power–I do it all the time. But there’s no denying that Twitter has become a powerful driver of Web traffic.
Just ask the New York Times, which says Twitter is about to become one of the top 10 referral sources to the paper’s site.
Impressive. But what exactly does this mean?
Want access to the Washington D.C. elite? The city’s hometown paper is happy to arrange that for you provided you’re willing to pay between $25,000 and $250,000. The caveat: That fee won’t include access to the Washington Post’s editorial staff. But I bet that will change sooner than later.
Cognitive dissonance from the media world: Either media execs aren’t spending anything on food and travel anymore. Or they are. Maybe it’s just that they prefer eating in New York over flying to New Orleans.
BlogHer, a women’s ad network/publishing network and conference organizer, is cutting the amount it pays to its blog partners by 10 percent. That’s really sort of a double cut, since the blog owners/writers in its network get paid based on the ads BlogHer can sell, and ads are already under pressure.
The Times says its core Web ad business–selling display ads on its pages–fell off in November, has gotten worse this month and could really be in trouble next year. But About.com is holding up comparatively well.
MySpace pushes a pretend candidate to New York publishers and ad agencies. But the company’s real results come a day after election day: On Wednesday, parent company News Corp. will have to tell investors how the giant Web site’s ad sales are performing.
What does Condé Nast publisher David Carey know that everyone else doesn’t? And who are these bullish advertising clients he’s talking to? Live from paidContent’s “Future of Business Media” conference, it’s … hope?
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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