Thursday, September 24, 2009
Newspapers to Congress: Please Don’t Give Us a Bailout
The newspaper bailout proposal you may have heard about over the last few months? The newspapers want no part of it, says an industry spokesman.
That said, the industry wouldn’t turn down some help from Congress, says John Sturm, CEO of the Newspaper Association of America. He is testifying before a joint committee this morning.








I’m still skeptical that “The Performance Rights Act,” which would require radio stations to pay musicians–or at least, music labels–whenever they play one of their recordings, will ever get through Congress. Not because it’s a bad idea, mind you, but because the music business seems like an unlikely candidate for Washington aid. The bill, however, did take one big step forward today.
The newspaper industry wants help from Washington. But it’s not going to get it anytime soon. That’s the takeaway from a Congressional hearing yesterday, where some industry executives pleaded their case–specifically, that they need a change in antitrust law to survive. But if they were thinking that the Obama administration would be receptive to that sort of thing, they got a swift rebuke.
Behavioral targeting–serving up ads to Internet users based on the sites they’ve already visited–has been standard practice on the Web for a couple of years, but not at Google. That changed this morning when the search giant rolled out “interest-based advertising.” Expect to hear from Congressional critics like Rick Boucher very soon.