<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MediaMemo &#187; Constellation Ventures</title>
	<atom:link href="http://mediamemo.allthingsd.com/tag/constellation-ventures/feed/" rel="self" type="application/rss+xml" />
	<link>http://mediamemo.allthingsd.com</link>
	<description>by Peter Kafka</description>
	<lastBuildDate>Wed, 25 Nov 2009 18:40:42 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Give CrispyGamer an "A" for Honesty&#8211;But About Those Ad Rates&#8230;</title>
		<link>http://mediamemo.allthingsd.com/20081027/give-crispygamer-an-a-for-honesty-but-about-those-ad-rates/</link>
		<comments>http://mediamemo.allthingsd.com/20081027/give-crispygamer-an-a-for-honesty-but-about-those-ad-rates/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 12:58:55 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[Constellation Ventures]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[CrispyGamer]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[J.P. Morgan]]></category>
		<category><![CDATA[TuneCore]]></category>
		<category><![CDATA[VentureBeat]]></category>
		<category><![CDATA[videogames]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=32</guid>
		<description><![CDATA[If you're not paying attention, it may seem as if the cratering economy hasn't stopped the steady stream of start-up funding announcements.

CrispyGamer, a newish videogame site, for example, just announced that it had raised $8.25 million from J.P. Morgan's Constellation Ventures.

But unless it can figure out how to boost its ad rates, it's going to need every penny.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/10/crater.jpg"><img class="alignright size-full wp-image-44" title="crater" src="http://mediamemo.allthingsd.com/files/2008/10/crater.jpg" alt="" width="246" height="250" /></a></p>
<p>If you&#8217;re not paying attention, it may seem as if the cratering economy hasn&#8217;t stopped the steady stream of start-up funding announcements.</p>
<p>Today, for instance, we learned that online music distributor <a href="http://news.cnet.com/8301-13577_3-10075498-36.html">TuneCore has raised $7 million</a>, while <a href="http://www.crispygamer.com/">CrispyGamer</a>, a newish videogame site, has raised $8.25 million from J.P. Morgan&#8217;s <a href="http://www.constellationventures.com/home.asp">Constellation Ventures</a>.</p>
<p>But don&#8217;t be deceived: Almost all of the deals you&#8217;ve read about recently, as well as the ones you&#8217;ll see for the next few weeks, were closed earlier this fall.</p>
<p>If you want to get a sense of why these announcements will slow to a trickle going forward, scan down through <a href="http://venturebeat.com/2008/10/26/game-journalism-sucks-so-crispy-gamer-raises-money-for-an-alternative-voice/">VentureBeat&#8217;s discussion of CrispyGamer&#8217;s business</a>.</p>
<p>Let&#8217;s leave aside the basics. The site wants to make a name for itself in the crowded world of videogame review sites by offering high quality reviews, but it&#8217;s not clear that CrispyGamer&#8217;s reviews are much different than its peers, and it&#8217;s not clear that readers are making the distinction either.</p>
<p>Instead, focus on the dollars, from the VentureBeat report:</p>
<blockquote><p>Right now, the site isn’t commanding huge ad rates. It gets about a $2 CPM (cost per million, a measure of the amount of money that comes in for every 1,000 readers). Just a month ago, it looked like it would get $8 CPMs, but the economic downturn is taking a toll. CrispyGamer relies on a half-dozen ad networks to feed it the ads.&#8221;</p></blockquote>
<p>Assume that the CripsyGamer folks, like most publishers, are inflating their advertising rates (and traffic, too) for public consumption. It&#8217;s still telling VentureBeat that <em>its ads have been marked down 75 percent</em> in the last month.</p>
<p><em>Yikes.</em></p>
<p>The upside, I suppose, is that CrispyGamer has advertising revenue, period. There are plenty of ad-supported start-ups that have yet to get around to actually selling ads, and it&#8217;s going to be awfully difficult to start doing so now.</p>
<p>And, if you want to be really generous, you could argue that videogames are going to get beaten up less badly than other sectors during the coming recession/depression/meltdown/whatever. In theory, dudes will keep buying videogames, while they hunker down in their basements, because it&#8217;s cheaper than most other entertainment options.</p>
<p>But CrispyGamer also says it has a staff of 20 people, including five full-time writers (what does everyone else do there?). That&#8217;s an awfully big staff to keep afloat on $2 CPMs&#8211;and it&#8217;s hard to imagine that CripsyGamers&#8217;s backers imagined that&#8217;s what they were getting into earlier this year.</p>
<p>[<em>Image Credit: <a href="http://www.flickr.com/photos/24151087@N00/35638966/">Itjournalist</a></em>]</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://mediamemo.allthingsd.com/20081027/give-crispygamer-an-a-for-honesty-but-about-those-ad-rates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
