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	<title>MediaMemo &#187; Crispin Porter + Bogusky</title>
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	<description>by Peter Kafka</description>
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		  <title>All Things Digital</title>
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		<title>Microsoft Gags on Puke Ad</title>
		<link>http://mediamemo.allthingsd.com/20090702/microsoft-gags-on-puke-ad/</link>
		<comments>http://mediamemo.allthingsd.com/20090702/microsoft-gags-on-puke-ad/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 16:36:11 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=8919</guid>
		<description><![CDATA[Microsoft's first series of Web video ads for Internet Explorer 8 didn't seem to garner much attention. But its latest one did: It features a married couple, an unspeakable porn site and a lot of vomit. Now Redmond says that was probably a mistake.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/07/msft-ad.png"><img class="alignright size-medium wp-image-8927" title="msft-ad" src="http://mediamemo.allthingsd.com/files/2009/07/msft-ad-250x142.png" alt="msft-ad" width="250" height="142" /></a>Microsoft&#8217;s <a href="http://mediamemo.allthingsd.com/20090611/can-an-old-superman-sell-microsofts-new-browser/">first series of Web video ads for Internet Explorer 8</a> didn&#8217;t seem to garner much attention. But its latest one did: It features a married couple, an unspeakable porn site and a lot of vomit.</p>
<p>If you liked the <a href="http://en.wikipedia.org/wiki/Mr_Creosote">&#8220;Mr. Creosote&#8221;</a> sketch in &#8220;Monty Python&#8217;s Meaning of Life,&#8221; you&#8217;ll like this one. And if you didn&#8217;t&#8230;well, you&#8217;re like many other folks, some of whom complained loudly enough to get Microsoft (MSFT) to yank the ad, though it still lives in Google&#8217;s (GOOG) YouTube.</p>
<p>Microsoft&#8217;s explanation for the spot, and its removal, via an email to <a href="http://news.cnet.com/8301-17852_3-10278063-71.html?tag=newsEditorsPicksArea.0">CNET</a>:</p>
<blockquote class="memo"><p>We make a point of listening to our customers. We created the &#8230; video as a tongue-in-cheek look at the InPrivate Browsing feature of Internet Explorer 8, using the same irreverent humor that our customers told us they liked about other components of the Internet Explorer 8 marketing campaign. While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it.</p></blockquote>
<p>A reminder: These spots are not the work of Crispin Porter + Bogusky, the high-profile ad shop that gets associated with most of Microsoft&#8217;s marketing work these days. They&#8217;re from Indiana-based <a href="http://www.bamideas.com/">Bradley and Montgomery</a> and they&#8217;re directed by Bobcat Goldthwait, for whom I&#8217;ve already professed my admiration.</p>
<p>These were Goldthwait&#8217;s <a href="http://www.brandweek.com/bw/content_display/news-and-features/technology-finance/e3i0849a35b3cfeb8597383af4acaafb698">first commercials</a>, though, and it will be interesting to see if he gets another shot. And in retrospect, he did hint that this might be coming when he talked to <a href="http://www.techflash.com/Bobcat_Goldthwait_Microsoft_IE_ads_better_than_Police_Academy.html">Techflash</a> after the first of his browser ads hit the Web last month:</p>
<blockquote class="memo"><p>Well, the folks at (Bradley and Montgomery), the agency that wrote &#8216;em, I would have to credit them with my involvement, and also Microsoft. I think they were trying to do something that was a little less mainstream, and I think that&#8217;s (what led to) my involvement. Normally the corporate world is very frightened of hiring the dude from Police Academy to direct their stuff, so I&#8217;m flattered and I was really happy. There&#8217;s a couple more coming up, too, so I&#8217;m actually looking forward to those being released, because I think they&#8217;re a little more nutty in tone.</p></blockquote>
<p>Want to see for yourself? Have at it. But don&#8217;t complain to us afterward.</p>
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		<title>Who Needs Seinfeld? Microsoft's New Do-It-Yourself Ads</title>
		<link>http://mediamemo.allthingsd.com/20081029/who-needs-seinfeld-microsofts-new-do-it-yourself-ads/</link>
		<comments>http://mediamemo.allthingsd.com/20081029/who-needs-seinfeld-microsofts-new-do-it-yourself-ads/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 15:50:21 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[MediaMemo]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=243</guid>
		<description><![CDATA[Microsoft's new ads--assembled from video clips uploaded by Windows users themselves--are the latest creative effort by superstar agency Crispin Porter + Bogusky, and they're great. 

(MediaMemo actually liked all of the agency's efforts, even the Seinfeld ads.) 

But what do you think?]]></description>
			<content:encoded><![CDATA[<p><img src="http://mediamemo.allthingsd.com/files/2008/10/seinfeld160.jpg" alt="" title="seinfeld160" width="150" height="163" class="alignright size-medium wp-image-262" /></p>
<p>First, Microsoft tried ads starring <a href="http://kara.allthingsd.com/20080917/seinfeld-and-gates-ads-over-not-that-theres-anything-wrong-with-that/">Jerry Seinfeld and Bill Gates</a>. Next it tried ads starring <a href="http://kara.allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/">anonymous Windows fans</a>.</p>
<p>Now, the next step? Why advertising starring anonymous Windows fans&#8211;created by anonymous Windows fans&#8211;of course.</p>
<p>MediaMemo likes the new batch, which are cobbled together from video clips that <a href="http://www.microsoft.com/WINDOWS/">Windows users uploaded themselves</a>.</p>
<p>But then again, MediaMemo has liked <em>all</em> of the ads that hotshot agency Crispin Porter + Bogusky has created for Microsoft (MSFT), and thinks that all of the blogosphere carping and cheering about the ads is a bit silly. </p>
<p>It&#8217;s also exactly what Crispin wanted us to do in the first place.</p>
<p>Anyway, see for yourself&#8211;and tell me what you think in the comments section (you&#8217;ll need to register to do so).</p>
<p>Full-length version:</p>
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<p>Mini version:</p>
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		<slash:comments>2</slash:comments>
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