Tuesday, July 21, 2009
What Book Will Amazon Delete Next?
Last week, Amazon acknowledged that it deleted some copies of “1984″ and “Animal Farm” from customers’ Kindles. So what book will be next?
Because while Amazon has said it won’t repeat what it did last week, it hasn’t actually sworn off remote book-removal–or remote-anything removal, for that matter–altogether. Does that worry you? It should.





Talk to online ad folks for any amount of time and you’ll walk away thinking that behavioral targeting–whereby marketers track and chase Web surfers based on which sites they visit and what they do there–is both old hat and the wave of the future. But I’m still convinced that there’s a very big gap between the way the ad industry views this stuff and the way politicians and average Americans do. For a reminder, head on over to NebuAd’s Web site, which no longer works. That’s because the targeting firm, which once employed 60 people, closed up shop on Friday.
Here’s the other shoe that hadn’t dropped following Tim Armstrong’s move from Google to run Time Warner’s AOL. Omid Kordestani, who was the official head of Google’s sales, has been moved aside in favor of Nikesh Arora.
