Friday, June 26, 2009
Old Michael Jackson Story: Traffic Snarls the Web. New Michael Jackson Story: Look at Our Traffic!
Remember all those stories about Web sites buckling under the weight of all that Michael Jackson traffic? Here’s the flip side, now being promoted by those same Web sites: Look at all of our Michael Jackson traffic! Yahoo, for instance, wants us to know that Jackson’s demise has been its good fortune. “Michael Jackson rushed to hospital” was the site’s “highest clicking” story, while Yahoo News set a record for hourly visitors.







Talk to online ad folks for any amount of time and you’ll walk away thinking that behavioral targeting–whereby marketers track and chase Web surfers based on which sites they visit and what they do there–is both old hat and the wave of the future. But I’m still convinced that there’s a very big gap between the way the ad industry views this stuff and the way politicians and average Americans do. For a reminder, head on over to NebuAd’s Web site, which no longer works. That’s because the targeting firm, which once employed 60 people, closed up shop on Friday.
