Monday, July 6, 2009
Ad Market Looks Worse Than Expected, Which Is What We Expected
It has been three months since Zenith Optimedia revised its ad market forecast downward. Which means it’s time to knock it down once again. The ad buying firm now thinks the market will shrink by 8.5 percent this year, which is worse than the 6.9 percent decrease it predicted in April, which was worse than the 0.2 percent decrease it threw out in December. Past performance is no guarantee of future results, of course. But anyone want to bet on what happens in three months?
