Viral videos–you-gotta-see-this clips Web surfers pass along to each other without any prompting–are every marketer’s dream. Here’s HBO’s clever attempt to create one: Use an existing video that’s already popular on YouTube and try to piggyback off that to promote its excellent “Flight Of The Conchords” show.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
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