Tuesday, May 12, 2009
Another Ad Network? Yes, and This One’s for iPhone Apps: Medialets Raises $4 Million.
Apple iPhone and iPod Touch users have downloaded one billion apps for their devices in nine months. Someone other than Steve Jobs and co. ought to be able to make money from that, right? That’s more or less the logic behind Medialets, a start-up that serves up ads on Apple’s mobile applications, and to a lesser degree, programs designed for Google’s Android mobile platform. The New York-based company, founded last June, is announcing a $4 million Series A round led by Foundry Group. DFJ Gotham and angel investor Bobby Yazdani also participated.
