Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it.

This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.

Read More »

Facebook offered to buy TipJoy, then changed its mind. Now the micropayment start-up has closed, and a co-founder is working for…Facebook.

Read More »

Want to get people to stick around and actually watch your dog-on-skateboard video? Try luring them with Twitter.

So says video-tracking service TubeMogul, which reports that Twitter users who click on a referral link to a Web video are likely to stay longer than people who get to the video from Facebook or Digg.

Read More »

Are College Humor fans also big Leonard Bernstein fans? Time to find out. And just to help folks find the clip, here’s the latest from Ricky Van Veen and company, in which they name-check Twitter, Facebook, Pandora and gaggle of the Web’s favorite brands.

Read More »

User-generated news aggregators like Reddit are notoriously difficult sites to pitch to advertisers, but Condé Nast may have figured out how to do it. If it works, it could be promising news for Digg, which has a bigger audience but the same problems.

Read More »

Web video studio/distributor Revision3, which cut back staff last month, wants you to know that things are going great. But they’re not announcing their best news: The company’s revenues have tripled in the last year, and advertisers have been spending even more in the past few months. Go figure.

Read More »

At this point, it’s going to be difficult to find a media company that hasn’t gotten a bump from Tuesday’s election and the run-up before it: Local TV got ad dollars; national TV got ratings; the New York Times’ Wednesday edition became a collector’s item; it was a record day on Digg and Twitter; etc. And one more: Google’s YouTube, where users are furiously uploading versions of Obama’s victory speech.

Read More »