Here’s your daily dose of goodish news about the Web ad business, courtesy (again) of Mark Mahaney, who says display ads are perking up. Or at least some of them are.
Just how big are MySpace and Facebook? Big enough to account for nearly one in five of the display ads Web marketers buy in the U.S. That has nothing to do the number of dollars the two social networks generate, since their ad impressions are famously cheap. But at least it gives you a sense of the services’ potential.
Yesterday, Google told Wall Street that its business had “stabilized” during the spring, but it may be one of the only media companies that gets to say that.
GE’s NBC Universal, for instance, just posted second-quarter results that were as bad as its first quarter. Jeff Zucker’s TV and movie unit said revenue was down eight percent, and profit down 41 percent for the three months ending June 30; in the previous quarter, revenue was only down two percent, while profit was down 43 percent.
For the last year or so, the Washington Post Co. has reported steadily declining results for its newspaper business–just like every other newspaper publisher in the country. But in previous quarters, it was at least able to argue that its slide wasn’t as bad as the one the New York Times was going through. It can’t say that anymore.
Media giant Zenith Optimedia says the ad market is in worse shape than it had previously suspected. This is what Zenith Optimedia, along with just about every other ad forecaster, has been saying every three months or so for the past year. So it’s hard to get worked up about this stuff. The upside is also old news: Online advertising is doing better than traditional ads.
Congrats on the new job, Carol! But now, you get to report that your new company has posted a decline in its core advertising business for the first time in its history.
The Times says its core Web ad business–selling display ads on its pages–fell off in November, has gotten worse this month and could really be in trouble next year. But About.com is holding up comparatively well.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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