Did Rupert Murdoch wait way too long to fix MySpace? It’s easy to get that impression from the News Corp. earnings call today.
The takeaway: The site is losing traffic and money and is going to get at least $100 million less from Google than it once thought. “It’s a work in progress,” News Corp. says, over and over again.
Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it.
This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.
Employees at News Corp.’s MySpace have been waiting to find out who their new ad sales boss will be. And, here she is: Nada Stirratt, who until today was running digital sales for Viacom’s MTV Networks.
Stirratt has her work cut out for her. The struggling social networking site, HQed in Beverly Hills, has been trying to reboot its image, spur innovation in its product and, most of all, pull itself out of a too-long slump, even as longtime rival, Palo Alto, Calif.-based Facebook, has seen explosive growth.
Steve Ballmer says he doesn’t expect to do much search-related M&A, which makes sense since there’s little left to buy. But he may be willing to pay for search. Ask AOL.
Rupert Murdoch has been pushing The Wall Street Journal to raise its prices. Here’s one way to try it: Levy an additional fee for subscribers who want to use the paper’s iPhone or BlackBerry apps.
Just how big are MySpace and Facebook? Big enough to account for nearly one in five of the display ads Web marketers buy in the U.S. That has nothing to do the number of dollars the two social networks generate, since their ad impressions are famously cheap. But at least it gives you a sense of the services’ potential.
The Financial Times’s pay wall for its FT.com site has been a success. So what’s with the note warning wayward emailers?
As Kara Swisher just reported, News Corp.’s MySpace has hired media consulting firm Media Link, along with Media Link President Wenda Harris Millard, to overhaul the social network’s sales group.
Here’s the complete internal memo from CEO Owen Van Natta, which describes Millard’s position as head of the ad sales group as an “interim” one, and announces that former sales boss Jeff Berman is out.
Want access to the Washington D.C. elite? The city’s hometown paper is happy to arrange that for you provided you’re willing to pay between $25,000 and $250,000. The caveat: That fee won’t include access to the Washington Post’s editorial staff. But I bet that will change sooner than later.
The New York Times turned down a chance to borrow money from Hollywood mogul David Geffen last winter and went with Mexican billionaire Carlos Slim instead. So says the New Yorker, which also reports that Geffen tried to buy the paper outright in September.
A new series of reports argues that billionaire David Geffen doesn’t want to make money by investing in the New York Times–he wants to save it. Fair enough. But how exactly does he plan to do that?
There are plenty of question marks surrounding Vevo, Universal Music Group’s new music video site that’s scheduled to launch later this year with a big assist from Google’s YouTube. But here’s one answer: The venture will be run by Rio Caraeff, who currently oversees UMG’s digital business.
MySpace CEO Chris DeWolfe is likely to be on his way out of the company he helped found, and News Corp., which bought the social network in 2005, has a single potential successor in mind. Sources say that person is former Facebook COO Owen Van Natta, who is currently CEO of music start-up Project Playlist. People familiar with the matter tell me that DeWolfe and News Corp., specifically new digital boss Jon Miller, are discussing a leadership change today.
The Dutch firm already makes a line of e-book readers and says it will have an innovative color screen ready next year. And its CEO confirms it has talked to News Corp. But there’s no deal yet.
My colleagues over at The Wall Street Journal have been able to convince more than a million people to pay for full access to the paper’s Web site. Can it find even more people who are willing to pay for even more online stuff? We may find out: WSJ.com is contemplating what sounds an awful lot like trade newsletters.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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