Wednesday, June 24, 2009
Web TV You’ll Need to Pay to See: Time Warner, Comcast Roll Out “Authentication.” Who Else Is In?
Time Warner CEO Jeff Bewkes and Comcast CEO Brian Roberts will announce this morning that their two companies are linking up for a trial of an “authentication” effort. That means a handful of cable subscribers will get online access to Time Warner TV shows that have been previously kept off the Web. The idea is to protect cable subscription revenues by giving pay TV subscribers–but only subscribers–Web access to all the shows they get on TV. It’s a simple idea, but making it a reality will be very, very complicated.



Google has already shut down its radio and print advertising programs–because “they didn’t work well enough,” in CEO Eric Schmidt’s words. But the company is still hoping that its foray into TV pans out. Latest (small) milestone: The search giant is boasting that it has gotten marketers to commit “upwards of seven figures to buy ads” through its automated system.
Mystery solved, sort of: AT&T is taking the blame for crippling the SlingPlayer iPhone app. The company’s rationale: The iPhone’s too powerful, and our network isn’t powerful enough.

