So now that the economy is officially growing again, when will marketers start spending again? It can’t happen soon enough for ad-supported companies (and their employees). Today’s unpleasant news: Magazine heavyweight Meredith says things are getting better, but they’re still worse than last year, which was pretty bad to begin with.
Google CEO Eric Schmidt used the opening moments of a New York City press conference to reinforce a message he’s been delivering for several weeks: The worst is over, things are looking up, and Google is spending accordingly.
Is the newspaper advertising slump about to end? Nope. But it’s continuing to get a little bit less awful.
A survey of some of the remaining analysts covering the industry, as well as people who actually work in it, concludes that Q3 ad revenue will be down 25 percent. Awful by any standard except those of this year: Q1 was down 28.3 percent and Q2 was 29 percent.
Economists may be declaring that the recession is over, but declarations won’t do much for media businesses that have seen their ad dollars disappear. But here’s a bit of (very) cautiously optimistic news for them: Two reports from Wall Street research shop Sanford Bernstein noting the mildest of turnarounds.
As predicted, TV ad sales are down. And as predicted, TV networks are hoping they come back sometime in the next year, along with the economy. In the meantime, what do cheap TV ad prices do for Web video sales?
Be very careful about reading too much into this. But for what it’s worth, several newspaper publishers are now announcing that things are looking…“up” is the wrong word. Let’s try “less bad.” And let’s see what the New York Times has to say tomorrow.
Here’s why Condé Nast is bringing in McKinsey & Co. for an emergency overhaul: The publisher’s lousy year isn’t getting any better. New numbers out today show that Condé’s September issues will be miserable across the board, with ad pages down anywhere from 17 percent to 47 percent. And that’s if you interpret the data favorably.
Waiting for the economy to come roaring back? So is Google. The search giant had a decent quarter, but not one that’s going to blow away Wall Street or convince anyone that the economy is roaring back. But it’s an okay performance for a media company in a recession.
Another vote for the “we’ve seen the worst of the recession” camp: Google CEO Eric Schmidt, talking to reporters at the big advertising festival in Cannes, says the economy should start picking up in a few months.
One big reason why very few ad dollars have yet to make their way from television to the Web, even though online video is booming: TV viewing isn’t shrinking. Yet. Nielsen says more Americans are watching TV than ever before–up 1.2 percent in the last quarter–and they’re spending more time watching TV, too–that’s up 1.9 percent, to a staggering 153-plus hours per month.
File this one under “hard to say it’s news”: Microsoft CEO Steve Ballmer says the company would consider more layoffs–if the economy falls off another cliff. Gotta credit him with consistency: He said the exact same thing a week ago.
While the chattering classes continue to pick over Portfolio’s bones, it’s worth checking in on the business titles Condé Nast was targeting with its ill-fated magazine. In short: None of them are suffering from a Portfolio-like swoon, but they’re all in lousy shape. And while we’re at it, let’s dispense with the story that Condé Nast burned $100 million or more on this one.
Next to no news from the Apple earnings call this afternoon, which is just the way Apple execs like their earnings calls. Once again, the company provided no information about CEO Steve Jobs’s health except to note that he is still scheduled to come back to work in June. And the company continued to pooh-pooh the concept of netbooks–supercheap, supersmall laptops with very little horsepower that are the hottest part of the PC business right now.
Here’s the other shoe that hadn’t dropped following Tim Armstrong’s move from Google to run Time Warner’s AOL. Omid Kordestani, who was the official head of Google’s sales, has been moved aside in favor of Nikesh Arora.
Everyone knows why magazine companies are shedding people left and right: They’re shedding ad dollars left and right. But sometimes a visual really does help drive the point home.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
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