That has to be unnerving, but I can at least offer a little bit of comfort: The worst-case scenario the employees would be facing had they been purchased by private equity firm ZelnickMedia, which was also bidding for the publication.

The short version: Almost everybody gets fired.

Here’s the longer version of the plan, provided to me by a person familiar with ZelnickMedia’s bid. It sounds like a plausible idea for a PE group that specializes in turning around distressed assets–and a chilling one for anybody who draws a paycheck at BusinessWeek:

• Wind down BusinessWeek’s print business “as profitably as possible”–the company would have to honor existing subscriptions and could still sell ads in the magazine. But the focus would be on building up BusinessWeek’s Web site, which has a decent-sized footprint, though not a huge one.
• Dump almost all of the company’s newsgathering staff and outsource most of that work to Thomson Reuters (TRI).
• Employ a small handful of editorial employees–perhaps 20, down from the 200-plus who are there now. Some of them would run a Huffington Post-style aggregation site that produces no original content, and some more expensive hires would produce a smattering of high-quality reporting and writing designed to burnish/sustain the BusinessWeek brand. “Just to give it uniqueness and sizzle,” my source tells me.
• Dump most of the existing business side, as well, but overhaul and bulk up the sales force.

The insult-to-injury kicker: Under ZelnickMedia’s proposal, the buyer wouldn’t pay a dime for the publication it intended to rebuild. Instead, McGraw-Hill would pay the fund to take the publication off its hands. If that sounds implausible, consider that McGraw-Hill just announced that it will save up to $25 million next year by not owning the title.

Given the above terms, it’s easy enough to see why McGraw-Hill ended up going with Bloomberg. For starters, the winning bidder actually paid cash for the magazine, and McGraw-Hill will end up netting a $5.9 million gain, after taxes, on the deal.

Also important: McGraw-Hill won’t have to anguish as it watches one of its flagship properties get dismantled.

So what will happen to BusinessWeek now that Bloomberg owns it? Nothing nearly so drastic, at least in the short term. For now, Bloomberg is talking about bulking up the title, not shredding it, so that’s a good sign for both employees and readers.

Alas, Bloomberg can’t take on all of the magazine employees looking for jobs, and that pool is only going to get bigger.

Forbes slashed deep into its staff this week, and next week Time Warner’s (TWX) Time Inc. will lay out some of its layoff goals. I’ve heard Time Inc. employees refer to layoff plans as “tree-trimming” or “surgical,” but I think the trimming will feel much blunter to the folks who lose their jobs. The publisher’s cost-cutting plans include hundreds of layoffs–something likely similar to the cuts the publisher went through last year, I’m told.

The New York Post’s Keith Kelly reports today that Time’s News and Finance unit, which includes Time, Fortune and Sports Illustrated, will be particularly hard hit, and I’ve confirmed that myself.

UPDATE: No surprise here: BusinessWeek President Keith Fox is stepping down. Mild surprise: He’s staying on at McGraw-Hill. Here’s his memo:

When we announced that McGraw-Hill was exploring strategic options for BusinessWeek, I promised to communicate with you as openly and often as I could. In this spirit, I wanted each of you to know that I will be remaining with McGraw-Hill after the deal with Bloomberg is closed. I will continue to play a role in the integration post-close and plan to take on a new role at McGraw-Hill in 2010.

During this process, our collective goal was to find the best buyer for BusinessWeek. I am proud that I played a role in ensuring that BusinessWeek has a new home at Bloomberg, where it will thrive under the leadership of Norman Pearlstine. I am committed to the transition and helping in any way that I can.

It’s been a privilege to be the President of BusinessWeek. I thank Terry McGraw for his confidence and trust in me and Glenn Goldberg for his support, direction, clarity, and sense of humor. I’ve also been a member of an amazing team which has navigated the transformation of the media environment with agility, focus, passion, and integrity.

The team–Steve Adler, Jessica Sibley, Tania Secor, Linda Brennan, Roger Neal, and Carl Fischer–is the best in the industry. Like BusinessWeek, they have bright futures ahead of them. I will miss the daily interaction, but I am wiser (and a little grayer) because of their collaborative spirit and desire to make BusinessWeek the global leader in business that it is today.

I also have a special thanks to Patricia Hipplewith, my assistant, who juggled my calendar, protected me from solicitors, and kept me on schedule and well fed! She is the personification of commitment and integrity.

I am humbled by BusinessWeek’s 80-year history. Thank you for allowing me to play a small part in it.

Keith

Plans for the move were first reported yesterday by the New York Observer.

The swap is really a testament to the power of Google (GOOG) and the long-tail theory: Even though Condé had been running Portfolio.com with a skeleton crew since the beginning of the year, the site was still generating four to five million page views a month, primarily because of search queries, says Condé Nast Group President David Carey. So that alone made Portfolio.com worth saving.

It will now serve as the central hub for ACBJ, a collection of 40 local business publications (including one I used to work for many moons ago). But it won’t just be an aggregator, insists ACBJ President Tim Bradbury. He intends to rebuild the site’s staff–he’s keeping two of the last Portfolio.com employees and intends to launch with a full-time editorial staff of five, plus freelancers–and pump out new content.

Bradbury says he’d “like to get the old band back together,” but I’m not sure exactly what that means. In the last few months of Portfolio.com’s life, the site was essentially a blogging platform for the excellent duo of Felix Salmon, who covered finance, and Jeff Bercovici, who covered media. But Salmon jumped ship for Reuters prior to the shutdown, so he’s presumably locked up. No word on Bercovici’s plans. But even if Bradbury can’t get those two back on board, I’m guessing there’s no shortage of applicants for full-time and contract slots.

Here’s the release:

New York, NY, May 20, 2009 – Portfolio.com will become part of the American City Business Journal’s bizjournals.com effective in July, it was announced today by Tim Bradbury, President, American City Business Journals, New Media, (ACBJ) and David Carey, Group President, Condé Nast. ACBJ and Condé Nast are units of Advance Publications.

Bizjournals.com will oversee both the editorial and business sides of the site. The Portfolio.com editorial team and sales staff will be based in New York. In addition to newly created content, the site will share content with other Condé Nast sites including Wired.com, GolfDigest.com, and WWD.com, as it did previously. The site will also be the home of the archives of all the popular content published by Portfolio’s print and digital properties over the last two years.

“We are excited about continuing Portfolio.com and including the site in the bizjournals network because we were impressed by Portfolio’s strong web presence, its clean and crisp design, and its voice in the business journalism marketplace,” Tim Bradbury, President, American City Business Journals, New Media said. “We believe our readers will benefit as the re-launched Portfolio.com will have a stronger focus on industry news and a greater mission to offer information relevant to today’s business professionals.”

On top of its existing strengths, Portfolio.com will be able to leverage the collaborative skills and insights of the more than 600 ACBJ business journalists around the country. The site now will have access to local market intelligence and work collaboratively with ACBJ newsrooms across the country, presenting the most important local insights through a national lens and making it unique among national business media.

“We knew that Portfolio.com was a highly valuable asset, with an established digital brand, strong direct navigation by users, and a solid long tail of traffic from content published over the past two years,” David Carey, Group President, Condé Nast said. “We saw ACBJ as a perfect match due to its great editorial resources in the business arena, and view this as a win for both Portfolio.com’s readers and the company.”

Condé Nast Portfolio magazine and its website Portfolio.com, launched in April 2007 and the magazine closed in April 2009. The site provided insight into the day’s top business stories, with analysis from bloggers and columnists. During those two years Portfolio.com grew to 2.8 million monthly uniques and won industry praise with awards such as the MIN:  Best of Web 2008, MIN: Hottest Launch of the Year 2007, WebAward: Outstanding Achievement in Website Development 2007, and Webby nominees in Best Business blog and Financial Services categories.

But while Hearst isn’t ready to declare victory, it does say that the first two months of seattlepi.com’s life have been “encouraging.” Via a press release, Hearst offers up a bevy of traffic stats that show the site has grown even as its staff has shrunk. Hearst doesn’t offer up any info about revenue, but does say that its “sales and marketing team is highly energized.”

I sincerely hope so, and I sincerely hope it works. I still don’t get the math: Hearst says seattlepi.com is attracting 4.3 million monthly unique visitors. Chris Batty, who runs sales for Nick Denton’s Gawker Media empire, figures that traffic could support a staff of perhaps a dozen editorial workers at one of his sites–not the 20 or so that Hearst has working in editorial.

And bear in mind that Gawker’s titles have a national focus, not a regional one, which makes it much easier to sell than Seattlepi.com.  There may be a thriving business for regional/local online ads one day, and we’ve been hearing about the potential for many years. But it’s not there yet, and it’s not close.

Still, better to have Hearst says it’s encouraged than to have Hearst pull the plug after a few days.

Two months after becoming the nation’s largest newspaper to move to an all-digital news model, seattlepi.com’s year over year numbers show that it has more users this April than last April, when the Post Intelligencer was still publishing with an 80% larger staff, an amazing feat for an online venture with a newsroom of 20.

In April, its first full month of operation, seattlepi.com had 4.3 million unique visitors, up 1.6% from 4.2 million in April 2008 (source: Omniture). Total page views for the month were 37.3 million.

During the last week of April, the site broke its one-day unique user record since going online-only. There were 324,000 unique visitors on April 30—the 4th highest day in terms of unique visitors in 2009—breaking previous records set since going online only on April 29 (290,000) and April 27 (283,000). Total page views for those days were 1.5 million, 1.4 million and 1.5 million, respectively.

Two months into our online-only experiment, we are encouraged by this growth in visitors and expect our numbers to improve as we continue to establish new partnerships.

We get a lot of feedback from readers cheering us on and thanking us for continuing to bring them the local news and information they want and need. It’s great to see that not only have we not lost readers, we’ve actually gained new ones.

A new team of more than a dozen sales and marketing representatives and managers has been tasked with building advertising and marketing partnerships and creating a unique Seattle digital advertising agency.

Our sales and marketing team is highly energized to be working with such a vital and dynamic product. We will leverage existing partnerships with Yahoo!, Kaango, Metrix4Media, and others to create what is essentially a local digital advertising agency offering unique opportunities for business in the Seattle area and across the country. Advertisers and other partners understand that seattlepi.com is in an unrivaled, popular destination for news and information, offering tremendous value for exposing their products, services and brands to a large and very desirable audience.

The New York Times Co., which owns the Globe, has reached an agreement with the Boston Newspaper Guild. The Guild, which represents 600 editorial employees at the paper, was the one union at the Globe that had yet to agree to concessions the Times said it needed to avoid a shutdown.

The Globe reports that the deal, reached overnight, includes “a substantial pay cut, unpaid furloughs, and modifications to the lifetime job guarantee provisions that protect almost 200 employees.”

On Tuesday night, the New York Times Co. (NYT) had presented a “last best offer” to cut wages by 23 percent in order to save $10 million a year at the Globe, which it says was on track to lose $85 million this year. The union had countered with what was essentially a five percent cut.

Related news: Discount retailer, Filene’s Basement, once a mainstay Globe advertiser, filed for Chapter 11 this week.

[Image credit: Tony the Misfit]

One exception: The Globe’s unionized editorial employees, who have yet to come to terms with the paper’s owner. The Times makes ominous sounds about what might happen–“evaluating our alternatives”–but nothing specific.

Last night, the Times said it was ready to file a so-called WARN Act announcing that it would shutter the Globe in 60 days unless it got the concessions it was looking for. At the outset of negotiations with the unions, the New York Times Co. (NYT) said it needed $20 million worth of cuts to keep the paper afloat; it claims the Globe, which it purchased for $1.1 billion in 1993, is on track to lost $85 million this year.

Here’s the release:

We are very pleased to have reached agreements with six of the seven unions that were involved in recent negotiations. This includes agreements with the drivers, mailers, pressmen, the electricians, machinists, and technical services group. As a result of these agreements, which are subject to ratification by union members, we expect to achieve both the workplace flexibility and the financial savings that we sought from these unions. We are not, therefore, making a filing today under the Workers Adjustment and Retraining Notification Act. We appreciate the productive and cooperative approach demonstrated by the leadership of these unions throughout these difficult negotiations.

We are disappointed, however, that we have not yet been able to reach an agreement with the Guild. Because of that, we are evaluating our alternatives under both the Guild contract and applicable law to achieve as quickly as possible the workplace flexibility and remaining cost savings we need to help put The Globe on a sound financial footing.

A second source says they’ve been told the staff will shrink down to three people and that a “plan would be worked out in the next couple of days.”

Also unclear: Which one of Condé’s digital units will end up adopting the Web site. Portfolio.com had been run as a standalone property. That made it a rarity at Condé, where most of magazines’ digital arms are run by its Magnet unit, and the rest are run by Sarah Chubb’s CondéNet group.

Confused? So are most Condé Nast staffers, who spend lots of time complaining about the publisher’s byzantine digital architecture. But you won’t hear them complaining too loudly right now–they’re trying to hang on to their jobs, or at least protect their exit packages.

Web site staffers were told about the cuts in a meeting led by General Manager Ari Brandt and publisher David Carey, who didn’t provide much detail, according to people who attended the meeting.

Portfolio.com staffers have been told they have been meeting their revenue goals for 2008 while the magazine has not. According to a person who attended the meeting, one of the staff’s braver souls asked Carey why the Web site was being punished more severely than the magazine.

“He gave a sort of corporate-speak answer, and what it appeared to boil down to is, is ‘This is a magazine company,’” says a person who attended the meeting. ”And it left the impression that the Web site was sacrificed to save the magazine.”

In a separate meeting, Portfolio magazine editor Joanne Lipman told her staff that the publication would cut some positions and publish 10 times a year instead of monthly.

UPDATE: A partial list of departing Portfolio staffers.