Tuesday, July 7, 2009
Analyst: Bing’s Nice, but Google Still Works Better–Unless You’re Booking a Trip or Have a Rash
An endless ad barrage may be enough to get you to sample Bing. But it can’t ensure you’ll like the results once you try it.
That’s the conclusion Citigroup’s Mark Mahaney reached after taking Microsoft’s new search engine for a spin and comparing it to Google’s and Yahoo’s. The result: Google still delivers better results most of the time. In 71 percent of searches, Google either supplied the most relevant answer or tied with other engines. Bing did that 46 percent of the time.
No one you know visits AOL, but 109 million people go there every month. Who are they? Primarily 45 to 65-year-old women, says the ad agency working for AOL.com–which would like the portal’s core site to attract a slightly younger audience.
