Wednesday, October 28, 2009
Looking for Microsoft’s Ad Exchange? Wait Until (Early) Next Year.
Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it.
This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.
Hard to see how Twitter accounts and Web radio sponsorships are going to sell more soda. But Pepsi is trying this stuff out anyway. Here’s what it’s thinking.
