Friday, October 16, 2009
Dear FTC: Is This the Kind of Thing You Want Me to Disclose?
A marketer offers to pay me per post. I don’t know whether to be flattered or offended.
Monday, June 22, 2009
Adding an Amazon or Apple Affiliate Link to Your Blog? The Feds Want to Know.
Let’s say you’re a small-time blogger who makes a habit out of writing about, say, music or books or software or videogames. And let’s say that you’ve decided to join an “affiliate program” that sends readers to Amazon or to Apple’s iTunes, where they can buy said product. Well, the Federal Trade Commission might like a word with you.
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About Peter
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider. Read more »
Ethics Statement
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
