Wednesday, May 20, 2009
Americans Can’t Find a Screen They Won’t Watch: TV, Web Video Both Up
One big reason why very few ad dollars have yet to make their way from television to the Web, even though online video is booming: TV viewing isn’t shrinking. Yet. Nielsen says more Americans are watching TV than ever before–up 1.2 percent in the last quarter–and they’re spending more time watching TV, too–that’s up 1.9 percent, to a staggering 153-plus hours per month.




