Would you pay $30 a month to watch TV via iTunes?
That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me. The industry finds this idea both tempting and terrifying.
The man who helped shape CBS’s standalone Web video strategy explains himself, for the record.
Remember Microsoft’s plan to use “Family Guy,” Fox’s ribald, off-color cartoon sitcom, to promote Windows 7? No more, says Microsoft, which is pulling out of plans to sponsor a special episode of the show scheduled to run Nov. 8. What happened? Apparently, Microsoft realized that “Family Guy” is a ribald, off-color sitcom.
Is Hulu putting up a pay wall around its Web TV site? Nope.
Does Hulu want to charge people to watch Web TV? Yes.
Confused? Don’t be.
Here’s the explanation about what’s going on at the premium online video site.
Is there anything you people won’t watch online? Doesn’t look like it, based on the newest Web video numbers from Nielsen. While stats show that the overall size of the Internet video audience has increased by 12 percent in the last year, the amount of video consumed has shot up 25 percent.
Sure, you’re watching lots of video on the Web. But that doesn’t mean you’re cutting back on your boob-tube time. At least not yet.
Does Google need a Hollywood guide? It may be getting one: Jim Wiatt, the former head of the fabled William Morris talent agency, has been talking to the company about a consulting gig for its YouTube video site.
Wiatt, who is leaving his old job in the aftermath of his agency’s highly contentious merger with the Endeavor agency, discussed the idea with Google and YouTube executives in Mountain View last week, multiple sources said.
If you’re out of town and on the move and still want to watch your favorite baseball team, Major League Baseball is about to make you a very interesting offer: The ability to watch a game streamed live to your iPhone, for 99 cents a pop. That will make baseball the first pro sports league to sell mobile access to live games on an on-demand, a la carte basis.
Another big player has signed onto Comcast’s Web TV trial: Discovery Communication is handing over a few of its shows for the cable provider’s program, which gives subscribers online access to (some) of the shows they get on TV. Discovery joins other big names like CBS and HBO in Comcast’s “On Demand Online,” which launched last month in a few thousand homes.
Yet another sign that revenue-free start-ups can still attract investors, given the right pitch: Boxee, the software company that makes it easy to get Web video onto your TV, has raised a $6 million B round led by General Catalyst. I’m told the new round pegs the company’s value in the $25 million to $30 million range. What’s the appeal? The chance that the company could play a role in the disruption of the $70 billion TV business.
As predicted, TV ad sales are down. And as predicted, TV networks are hoping they come back sometime in the next year, along with the economy. In the meantime, what do cheap TV ad prices do for Web video sales?
Yet another addition to the growing list of programmers signing on to Comcast’s “On Demand Online”: CBS will join the cable provider’s trial program, which will allow subscribers to get Web access to shows they get on TV.
CBS will join previously announced partners Time Warner, which is offering up programming from its Turner channels and HBO; Liberty Media’s Starz, and smaller players like Scripps, Rainbow and A&E. The twist is that CBS is the only broadcaster to sign up for the trial.
Michael Jackson’s funeral service starts at 1 pm Eastern today and you will have to try very hard not to see it: In addition to wall-to-wall coverage on the news channels, any Web site capable of live-streaming the event will be doing so. Is the Internet ready for the coming traffic jam? I’m betting it is.
Now that Joost has given up the ghost and bailed out of the Web video portal business, who’s next? A good bet: Veoh, one of the best-funded would-be YouTubes. Multiple sources tell me the company is aggressively marketing itself to would-be buyers, and it’s asking for less than the $70 million investors like Michael Eisner have plowed into the company. Meanwhile, rival MetaCafe is looking for a “strategic investor.”
Hulu and other purveyors of Web TV are going to see a rush of ad dollars over the next few years. But compared to the ad money going to conventional TV, that won’t mean much. A cautionary tale.
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. Most recently, he has been the managing editor of the tech and media Web site, Silicon Alley Insider.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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